Kristin here-

You can’t picture the typical reader of Variety or the New York Times picking up the latest issue of Superman at the local comics shop. So why is Comic-Con, the annual confab of fans from around the world, gathering so much interest from both mainstream media and the trade press?

The obvious answer is that a growing number of megapictures and TV series are derived from superhero comics and, more broadly, fantasy and science-fiction literature. The chance to see stars and directors on panels, the first look at preview clips–these draw both fans and entertainment reporters.

Recently, the press is suggesting that Hollywood’s presence is becoming dominant at this gathering of self-professed geeks. After going to my first Comic-Con last month, I’m thinking that something else is going on. First, it’s not clear that Hollywood rules the Con. Second, and more interesting, is the question of exactly how Hollywood benefits from being there–or indeed, whether it benefits at all.

Hollywood vs. comics

Michael Cieply’s July 25 article in the New York Times is entitled, “Comic-Con Brings Out the Stars, and Plugs for Movies.” To read it, you would think that Comic-Con is a purely film event. Cieply Refers to Hugh Jackman promoting X-Men Origins: Wolverine, Mark Wahlberg presenting clips from Max Payne, the cast and director of Twilight addressing a squealing crowd of young female fans, and so on. Nary a mention of comics, video games, action figures, collectibles, original artworks, and other items being sold or promoted in the vast exhibition hall, let alone the numerous simultaneous panels going on all day upstairs and the long, sinuous lines of fans awaiting their turn for autographs from artists.

Writing for the Los Angeles Times, Geoff Boucher started his July 28 story, “This is the year they tried to take the comic out of Comic-Con.” The piece is entitled “Comic books overshadowed by the embrace of Hollywood.” A reporter could probably find plenty of people at Comic-Con to deplore the decline of comics’ representation at the event and an equal number to say that the non-Hollywood part of Comic-Con is alive and well.

Boucher quotes two of the former, who tend to be people who have been attending Comic-Con and other such events for decades. Michael Uslan, a comic-book author in the 1970s and now the executive producer of, among others, The Dark Knight, declares, “I think Comic-Con is in danger of having Hollywood co-opt its soul. It’s turning into something new, and you could really see it this year.” Robert Beerbohm, who has sold comics at every Comic-Con since it was first held in 1970, also worries about the trend: “All the Hollywood directors say that they loved comics as a kid, but now they [i.e., the comics] are being pushed off the floor. Where are the next generation of directors going to come from?”

I tend to think that young directors get influenced by such a diverse mix of popular and high cultural works that the putative lack of comics at Comic-Con won’t make much difference. Plus these days the “comics” are often graphic novels, readily available to any future director from big bookstore chains and internet sources.

Avoiding Hall H

Comic-Con has grown hugely over its nearly four decades of existence, and other media have crept in slowly. Hollywood has been prominently represented for years now. Peter Jackson promoted The Lord of the Rings there, and Adrien Brody and Naomi Watts showed up to promote his King Kong. But somehow this year the journalistic zeitgeist seems to have dictated that most writers choose to stress that Hollywood is in danger of taking over the con. Well, it makes for a dramatic story premise.

Admittedly, I’m a Comic-Con newbie. I’m sure to the old hands the creeping presence of films and TV is noticeable and perhaps worrisome. To me the big Hollywood previews were something you had to seek out, and they weren’t that easy to get to. As I mentioned in my first blog on the subject, the ground floor of the enormous, lengthy building is divided into halls A to H. A to G formed one vast open space, and an attendee could trek from one end to the other without going through doors or lobbies. Hall H, where most of the biggest Hollywood previews and panels took place, was entered from a separate door on the outside of the building. The lines to get in snaked in the opposite direction from doors A to G. Entering and exiting the exhibition hall’s lobby through one of those doors, you might not even notice the lines.

The other big “Hollywood” space is Ballroom 20, on the second floor. Anyone going from one part of the building to the other on this level, on the way to the panel rooms or the autograph area, would be likely to pass it.

My sole Hall H experience came when I attended the Terminator Salvation and Pixar previews on Saturday afternoon. The rest of my time at Comic-Con bore no resemblance to what the news stories describe. Apart from Hall H, I moved extensively around the exhibition hall, the various hallways between the panel rooms, through the “sails pavilion” and along the main lobby without having any sense of the big film and television events going on. I occasionally passed Ballroom 20 when there was a long line outside, but even then there was seldom any indication of what the people were waiting for—no banners or posters. (In general, Comic-Con has sold only very limited “signage” outside the exhibition hall. The upstairs hallways outside the panel doors were unadorned apart from small schedule boards.) In the exhibition hall I saw the studio logos hanging above their exhibit spaces and learned to skirt around them to avoid the particularly dense crowds in that area—but it was one area among many in that giant space. I seem to have experienced a different Con from the one widely reported on.

I’m not alone in thinking that Comic-Con is a giant, diverse event that simply has a big Hollywood screening room next door for those who are interested. Marc Graser, who wrote several pieces on this year’s Con for Variety, talked with its PR director, David Glanzer:

“Not every studio has a presentation every year,” Glanzer says. “It’s not an earth-shattering event. Sometimes people read too much into it.”

Yet the irony in all of this is that film- and TV-specific programming makes up less than 25% of the Con’s schedule, Glanzer says. And even on the event’s show floor, studios are overshadowed by comicbook publishers, retailers, videogames and toy companies.

The rest of the panels are educational sessions on how to break into the comicbook biz, for example, that allow Comic-Con to consider itself an educational nonprofit.

In other sources, Glanzer gives the more specific figure for film- and TV-related programming as 22%.

Those educational sessions for budding comic-book creators do make up quite a share of the program. These aren’t just how-to-draw lessons. There was a panel, “Comic Book Law School Afternoon Special: Gone But Not Forgotten!” dealing with intellectual property rights and others on the practicalities of the business. There were also 50-minute “Spotlight” sessions devoted to individual artists like Ralph Bakshi and Lynda Barry. The Eisner Awards ceremony celebrated accomplishment in the comics world.

Camping in Hall H

Why do journalists covering Comic-Con tend to stress Hollywood so much? I assume because the previews and panels are where the big stars are. They and their forthcoming films are the big news, the buzz that makes it worthwhile for magazines, newspapers, and blogs to spend the money to send their reporters or hire free-lancers. Most reporters experience that other “Hall H” con that I only visited once. I saw Anne Thompson at the “Masters of the Web” panel on Thursday morning, and she duly blogged about it. Still, most of the many Comic-Con stories posted on her Variety blog by her and other reporters were on the films and TV shows.

And why not? The big entertainment reporters get access to the major talent for short interviews, and their photographers can get up close for glamorous shots to use as illustrations. That’s no doubt what the largest portion of their readership or viewership is interested in. Attending the Con is an efficient way of generating a lot of copy.

Nevertheless, it doesn’t hurt to note that Hall H seats 6500 people, dozens, perhaps hundreds of them the entertainment reporters and bloggers. That’s out of 125,000 attendees who bought passes and probably tens of thousands more who were exhibitors, “booth babes,” or panel presenters. Granted, people circulated in and out of Hall H, though my impression is that some people stayed there much of the time. If sheer numbers of fans were to determine news coverage, the other facets of Comic-Con would get more attention than they do. But it’s the stars.

What’s in it for the studios?

The answer to that question might seem self-evident: publicity, and lots of it. The situation fuels itself. As more reporters from bigger outlets come to Comic-Con, the studios get more valuable publicity at a relatively small cost. (USA Today’s July 28 wrap-up occupied nearly a page and a half of the print edition.) And as more studios send previews and big stars, more news sources will find it worth sending their main reporters. In fact, perhaps this year the situation reached saturation. Hollywood studios filled all the possible slots in the two large halls, and in some cases big news outlets sent teams of reporters. That might be what gave both studio execs and reporters the impression that Hollywood is steamrolling the rest of the Con.

Publicity is all very well, but in the August 1 issue of The Hollywood Reporter, Steven Zeitchik questions whether it’s really worth all the fuss to preach to the converted. He notes the growth of the big studios’ efforts to impress fans: “On its face, this shouldn’t be the case. A brand’s cult following isn’t a very large number, and it’s also a group already inclined to like and spend money on a product, which by most marketing logic is exactly the group you should spend the fewest resources on.”

Sure, the Comic-Con previews may impress fans who are assumed to be tastemakers, particularly in the blogosphere. Zeitchik comments, “And if the tastemaker effect doesn’t happen, the strategy loses its teeth. One director who’s had repeated visits to Comic-Con noted just before he went to this year’s convention that ‘The total number of people in the blog world is probably only a few hundred thousand, and as much as they might hate to hear it, for most movies that’s not going to make the difference between a success and a failure.’” Zeitchik points out that the Speed Racer preview at the 2007 Con was cheered, but that didn’t mean that a lot of fans bought tickets to the film itself. The wider public stayed away.

Yet surely the studio suits know all this, and they keep providing glimpses of films and series to come. What other advantages do they perceive?

A Comic-Con preview can be a chance not only to woo fans but to get clues that might help in the general publicity campaign. Focus Features president James Shamus, who previewed Hamlet 2 at Comic-Con this year, views the process as a chance to get instantaneous feedback that might help later in promoting a film: “It’s the start of an ongoing dialog. It doesn’t just start and end there. It’s not a thumbs up or thumbs down because some guy didn’t like your poster.”

Many studio executives also still believe in the viral quality of fan buzz on the internet. Lisa Greogorian, the executive vice-president of marketing for Warner Bros. Television, assesses past years’ previews of Chuck, Pushing Daisies, and The Sarah Connor Chronicles: “We saw an immediate impact online. Word of mouth is now one individual impacting a couple hundred individuals who can impact thousands. Social networking has allowed us to empower one fan to impact thousands of potential viewers.” (Both executives spoke to Marc Graser for a July 11 Comic-Con preview in Variety.)

I emailed James, who is an old friend of ours, about the subject. He pointed out that while the blockbusters may have a pre-sold audience, smaller films like Shaun of the Dead can create momentum at Comic-Con. Moreover, there are a lot of blogs out there now, and studios monitor the more important ones to help shape their own publicity efforts.

A Comic-Con presence often, however, is not simply a matter of persuading fans to watch a film or TV series. Sometimes major negative buzz began to surround a film from a few bad online comments based solely on the Con previews. Wooing the fans with stars and footage can be a way to prevent that negativity from getting started—or a big reason for some studios not to preview a film at the Con.

One factor that doesn’t get mentioned in the press coverage of why the Hollywood studios bother with Comic-Con previews is that this event in effect provides them with huge, low-cost press junkets.

The modern press junket for a tentpole film is typically an expensive affair. The studio pays for dozens, maybe hundreds of reporters to travel to a single spot. It may be as bland as a rented hotel conference room, or it may be set in some more picturesque locale. At Cannes in 2001, New Line held a big junket for The Lord of the Rings at a hillside chateau with a spectacular view. Other junkets might be on-set, at a studio where the film is still shooting. The studios have to shell out for the reporters’ hotels, give them a per diem, and supply a reasonably impressive swag-bag. And there isn’t just one junket, but several in the course of publicizing a major release.

With Comic-Con, the studios have a whole bevy of reporters, many of them famous names in their own right, delivered to them at their employers’ expense. There are rows up front in Hall H reserved for them They sit through preview session after preview session for four days and generate a huge amount of publicity. Certainly there are expenses involved for the studios, but cutting together a few scenes or a random collection of finished shots together with a temp music track doesn’t cost a lot, and the actors don’t get paid extra for their publicity appearances. Transportation might be a relatively simple matter of sending whatever stars happen to be in Los Angeles in a limo down to San Diego. James specified to me that Comic-Con is “a very cost-effective” way of bringing the talent from a film together with fans to gauge how they interact.

I suppose for the reporters, the chance to attend what is in effect a whole passel of press junkets in one stretch saves a lot of time on airplanes.

Oh, yes, the comics

Some stories do stress the comics. Not surprisingly, Publisher’s Weekly printed an excellent preview that talked about the comics and graphic-novels companies that would be present. The author also pointed out that the connections between comics and films are getting closer, what with all the adaptations that have been made or are in the pipeline. The article quotes comics author Steve Niles (30 Days of Night) as saying, that the Con is “crawling with producers now, which means some of the up-and-comers have a chance to get someone to notice their book.”

USA Today ran a story that analyzed the recent trend toward comics-based movies quite carefully. Author Scott Bowles discusses the trends toward darker stories and heroes who aren’t conventional heroic, such as Hancock and the Watchmen. The story also discusses whether this trend indicates that the superhero genre is nearly over or just reaching a more imaginative stage.

Bowles also points out that the traditional notion of the Con as largely frequented by fanboys is no longer accurate. This year nearly 40% of the fans were female.

Costumes and the press

Naturally journalists with cameras make a beeline for costumed Comic-Con attendees. They stand out in the crowd, they seem to these journalists to epitomize the fan sensibility, and they are delighted to pose at any length for photos. (Anne Thompson’s blog has a sampling posted.) Many of them have very impressive costumes and put on little skits or tableaux in the hallways. There’s a “masquerade” competition with cash (up to $150) and merchandise prizes on Saturday night.

[Added August 11: David Glanzer kindly emailed me to compliment me on this entry. He informed me that roughly one percent of fans attending Comic-Con come in costume. Not that either he or I have anything against costumed fans. On the contrary, I enjoyed seeing them, and obviously they were having a terrific time. But some journalists adopt a definitely mocking tone, and even those who are respectful tend to mislead the public about the attendees at the Con in general.]

But most attendees are content to declare their interests on their T-shirts, as I did, and their shopping bags. Again, that doesn’t make for good copy or images. The photos at top and bottom show what I saw much of the time in the exhibition hall. These people are not likely to be approached by journalists, though these days they might have a questionnaire thrust into their hands by a sociologist or ethnographer trying to figure out what makes fans tick.

If you have to ask …

For my account of things and event relating to The Hobbit and The Lord of the Rings at Comic-Con, see here.

DB here:

In early April of 1940, His Girl Friday came to Madison, Wisconsin. It ran opposite Juarez, The Light that Failed, Of Mice and Men, and a re-release of Mamoulian’s Dr. Jekyll and Mr. Hyde. Pinocchio was about to open. Most screenings cost fifteen cents, or $2.21 in today’s currency.

Before television and home video, film was a disposable art. Except in big cities, a movie typically played a town for a few days. Programs changed two or three times a week, and double bills assured the public a spate of movies—nearly 700 in 1940 alone. People responded, going to the theatres on average 32 times per year. Given the competition, it’s no surprise that His Girl Friday didn’t stand out in the field; it was nominated for no Academy Awards and honored by no prizes. On just a single day in Madison, the cast of His Girl Friday was up against icons like Muni, Colman, March, and Bette Davis.

Nowadays, of course, nearly everyone regards HGF as one of the great accomplishments of the studio system. Most would consider it a better movie than any of the others it played opposite in my home town. A typical example of critical exuberance is Jim Emerson’s comment here. Or read James Harvey’s 1987 encomium:

It would be hard to overstate, I think, the boldness and brilliance of what Hawks has done here: not only an astonishingly funny comedy, but a fulfillment of a whole tradition of comedy—the ur-text of the tough comedy appropriated fully and seamlessly to the spirit and style of screwball romance. His Girl Friday is not only a triumph, but a revelation.

Oddly, this extraordinary film lay largely unnoticed for three decades. How did it become a classic? The answer has partly to do with the rising status of Howard Hawks, the director, among critics. It also owes something to changes in how academics thought about film history. And a little movie piracy didn’t hurt.

An unseen power watches over the Morning Post

Hawks the Artist is a creation of the 1960s. Before that, American film historians almost completely ignored him. Andrew Sarris often reminds us that he’s absent from Lewis Jacobs’ Rise of the American Film (1939), but he’s also missing from Arthur Knight’s The Liveliest Art (1957), the most popular survey history of its day. Apart from press releases and reviews of individual films, there were few discussions of Hawks in American newspapers and magazines. The most famous piece is probably Manny Farber’s “Underground Movies” of 1957, which treats Hawks along with other hard-boiled directors like Wellman and Mann.

From the start, Hawks was more appreciated in France. There film historians acknowledged A Girl in Every Port (1928), in part because of the presence of Louise Brooks, and they usually flagged Scarface (1932) as well, which they could see and Americans couldn’t. (Howard Hughes kept it out of circulation for decades.) But Hawks is barely mentioned in Georges Sadoul’s one-volume Histoire du cinéma mondiale (orig. 1949) and he’s ignored in the 1939-1945 volume of René Jeanne and Charles Ford’s monumentally monotonous Histoire encyclopédique du cinéma (1958).

The essay that marked the first phase of reevaulation was evidently Jacques Rivette’s “The Genius of Howard Hawks” in Cahiers du cinéma in 1953. Inspired by Monkey Business, Rivette’s philosophical flights and you-see-it-or-you-don’t tone helped define the auteur tactics identified with Cahiers’s young Turks. Rivette and his colleagues became known as “Hitchcocko-Hawksians.” The essay, however, doesn’t seem to have been immediately influential. Antoine de Baecque claims that within Cahiers, an admiration for Hawks was controversial in a way that liking Hitchcock was not. (1) It took some years for Hawks to ascend to the Pantheon.

The story of that ascent has been well-told by Peter Wollen in his essay, “Who the Hell Is Howard Hawks?” In France, the Young Turks’ tastes had been nurtured by Henri Langlois, who showed many Hawks films at the Cinémathèque Française. In New York, Andrew Sarris and Eugene Archer had become intrigued by Cahiers but were ashamed that as Americans they didn’t know Hawks’ work. They persuaded Daniel Talbot to show a dozen Hawks films at his New Yorker Theatre during the first eight months of 1961. The screenings’ success allowed Peter Bogdanovich to convince people at the Museum of Modern Art to arrange a 27-film retrospective for the spring of 1962. The package went on to London and Paris, sowing publications in its wake.

For the MoMA retrospective, Hawks granted Bogdanovich a monograph-length interview, which was to be endlessly reprinted and quoted in the years to come. (2) Sarris, now knowing who the hell Hawks was, wrote a career overview for the little magazine, The New York Film Bulletin, and this piece became a two-part essay in the British journal Films and Filming. Both Bogdanovich and Sarris made brief reference to His Girl Friday, as did Peter John Dyer in another 1962 essay, this one for Sight and Sound. At the end of 1962, another British magazine, Movie, published an issue on Hawks. At the start of 1963, Cahiers devoted an issue to him, including an homage by Langlois himself. Thanks to the work of Archer, Bogdanovich, Sarris, and MoMA, Hawks was rediscovered.

Sarris provided a condensed case for Hawks in his far-reaching catalogue of American directors, published as an entire issue of Film Culture in spring of 1963. There followed an interview with Hawks’s female performers in the California journal Cinema (late 1963), an appreciation by Lee Russell (aka Peter Wollen) in New Left Review (1964), another Cahiers issue (November 1964), J. C. Missiaen’s slim French volume Howard Hawks (1966), Robin Wood’s Howard Hawks (1968), and Manny Farber’s Artforum essay (1969). There were doubtless other publications and events that I never learned about or have forgotten. In any case, by the time I started grad school in 1970, if you were a film lover, you were clued in to Hawks, and you argued with the benighted souls who preferred Huston. . . even if you hadn’t seen His Girl Friday.

Light up with Hildy Johnson

One of my obsessions in graduate school was the close analysis of films. But I was also interested in whether one could build generalizations out of those analyses. My initial thinking ran along art-historical lines. My Ph. D. thesis on French Impressionist cinema sought to put the idea of a cinematic group style on a firmer footing, through close description and the tagging of characteristic techniques. But that approach came to seem superficial. I wasn’t satisfied with my dissertation; although it probably captured the filmmakers’ shared conceptions and stylistic choices, I couldn’t offer a very dynamic or principled account of formal continuity or change.

Watch a bunch of movies. Can you disengage not only recurring themes and techniques, but principles of construction that filmmakers seem to be following, if only by intuition? As I was finishing my dissertation, reading Russian Formalist literary theory pushed me toward the idea that artists accept, revise, or reject traditional systems of expression. These become tacit norms for what works on audiences. My reading of E. H. Gombrich pushed me further along this path. We should, I thought, be able to make explicit some of those norms. Eventually I would call this perspective a poetics of cinema.

I was assembling my own version of some ideas that were circulating at the time. In the early 1970s, several theorists floated the idea that different traditions fostered different approaches to filmic storytelling. People were seeing more experimental and “underground” work, as well as films from Asia and what was then called the Third World. Being exposed to such alternative traditions helped wake us up to the norms we took for granted. The mainstream movie, typified by what Godard called “Hollywood-Mosfilm,” seemed more and more an arbitrary construction.

People began examining films not as masterworks or as expressions of an auteur, but as instances of a representational regime. Films became “tutor-texts,” specimens of formal strategies that were at play across genres, studios, periods, and directors. Again, the French pointed the way, particularly Raymond Bellour, Thierry Kuntzel, and Marie-Claire Ropars. At the same moment, Barthes’ S/z was published in English, and it seemed to provide a model for how one might unpick the various strands of a text, either literary or cinematic. Screen magazine was a conduit for many of these ideas in the English-speaking world.

Some of my contemporaries disdained the mainstream cinema and moved toward experimental or engaged cinema. Others read the dominant cinema symptomatically, for the ways it revealed the contradictions of ideology. I learned from both approaches, but I believed that the current analysis of how Hollywood worked, even considered as a malevolent machine, was incomplete. Could we come up with a more comprehensive and nuanced account of the mainstream movie? This line of thinking was already apparent in non-evaluative studies of form and style, such as essays by Thomas Elsaesser, Marshall Deutelbaum, and Alan Williams. (3)

At some point in graduate school at the University of Iowa, between fall 1970 and spring 1973, I saw a screening of His Girl Friday. I fell in love with its heedless energy. It seemed to me a perfect example of what Hollywood could do.

In my admiration I was channeling the cultists. Rivette, in a review of Land of the Pharoahs: “Hawks incarnates the classical American cinema.” (4) Bogdanovich: He is “probably the most typical American director of all.” Richard Griffith, then film curator of MoMA, had slighted Hawks in his addendum to Paul Rotha’s The Film Till Now, but in his foreword to the Bogdanovich interview he caved to the younger generation: “Hawks works cleanly and simply in the classical American cinematic tradition, without appliquéd aesthetic curlicues.” As for HGF, in the 1963 Cahiers tribute Louis Marcorelles called it “the American film par excellence.”

Praising Hawks, and HGF specifically, was part of a larger Cahiers strategy to validate the sound cinema as fulfilling the mission of film as an art. What traditional critics would have considered theatrical and uncinematic in HGF—confinement to a few rooms, constant talk, an unassertive camera style—exactly fit the style that Bazin and his younger colleagues championed. (For more on that argument, see Chapter 3 of my On the History of Film Style.)

These niceties didn’t inform my reaction at the time. I was already primed to like Hawks, though, having caught what films I could after reading Wood et al. (During my initial summer in Iowa City, I went to a kiddie matinee of El Dorado and got Nehi Orange spilled down my neck.) On my first viewing His Girl Friday delighted me with the sheer gusto of the pace and playing. Clearly the cast was having fun. A press release sent out before the film claimed that during one scene, with Cary Grant dictating frantically to Rosalind Russell, she cracked him up by handing over what she had typed.

Cary Grant is a ham. Cary Grant is a ham. Now is the time for all good men to quit mugging. You don’t think you can steal this scene, do you—you overgrown Mickey Rooney? The quick brown fox jumps over the studio. Cary Grant is a ham.

Even discounting this tale as PR flackery, we know from Todd McCarthy’s excellent biography that Hawks encouraged competitive scene stealing and wily improvisation. Russell hired an advertising copywriter to compose quips she could “spontaneously” conjure up in her duels with Grant.

If there was a “classical Hollywood cinema”—a phrase that was in the early ’70s coming into circulation via Screen—the buoyant forcefulness of His Girl Friday embodied it. Here was a film pleasure-machine that hummed with almost frightening precision. What else do you expect from a director who studied engineering and whose middle name is Winchester?

Production for use

When I saw His Girl Friday, little had been written about it. Despite Langlois’ screenings, before the 1962 touring program, the Cahiers critics seemed to have had limited access to Hawks’ prewar work. His Girl Friday wasn’t released theatrically in France until January of 1945 (not perhaps the most propitious moment), and it apparently made no long-lasting impression on the intelligentsia. I can’t find any critical commentary on it in French writing before the 1963 issue of Cahiers.

In the United States, HGF earned Hawks a courteous write-up in the New York Times by, of all people, Bosley Crowther, (5) but it wasn’t acknowledged as an instant classic like Mr. Smith Goes to Washington or The Philadelphia Story. After the initial flurry of mostly favorable reviews, the movie seems to have been forgotten until Manny Farber’s 1957 essay, and even there it’s only mentioned in a list. Interestingly, it wasn’t screened during the 1961 New Yorker series. Robin Wood’s sympathetic but not uncritical discussion in his Hawks book of 1968 seems to have been the most comprehensive account available since the movie’s release.

At about the time Wood’s book was published, something big happened. Columbia Pictures failed to renew its copyright, and His Girl Friday fell into the public domain.

Entrepreneurs made dupe copies, in quality ranging from okay to terrible. You could rent one for peanuts and buy one for only a little more. Some of these bleary prints have been telecined and turned into the DVD versions of the film that fill bargain bins today. After I got to the University of Wisconsin, where Hawks films stoked the two dozen campus film societies, I bought a public domain print. The copy was better than average, although it lacked the fairy-tale warning title at the start. From 1974 on, I showed the poor thing constantly.

In Introduction to Film, taught to hundreds of students each semester, HGF illustrated some basic principles of classical studio construction. It had the characteristic double plotline (work/ romance), a careful layout of space, an alternation of long takes and quick cutting, manipulation of point-of-view, judicious depth framing (see frame below), and cascading deadlines. In Critical Film Analysis, I asked students to map out scenes shot by shot (see diagram above) and to show how different approaches (genre-based, feminist, Marxist) would interpret the film. In a seminar on “the classical film and modernist alternatives” HGF grounded comparisons with Bresson, Dreyer, Ozu, Godard, and Straub/Huillet. By steeping ourselves in such alternative traditions, could we resist the naturalness of Hollywood artifice?

The movie became a UW staple. It went into the first edition of Film Art (1979) as an instance of classical construction; even the telephones were scrutinized. Marilyn Campbell’s paper from our seminar was published in 1976. (6) Over the years, many of our grad students, exposed to the film in our courses, have gone on to use it in their teaching.

Doesn’t have to rhyme

I can’t let HGF go. I still use moments to illustrate points in my writing and lectures. Madison colleagues and I swap banter from it; Kristin and I talk in Hawks-code, as she explains here. I’ve been told that grad students in another PhD program compared our program to the Morning Post pressroom (favorably or not, I don’t know). Thanks to Lea Jacobs, the invitation to my retirement party was surmounted by a picture of Walter Burns whinnying into his phone.

But seriously, His Girl Friday, isn’t a bad guide to a lot of social life. You can learn a lot from its Jonsonian glee in selfishness and petty incompetence, as well as its sense that virtue resides with the person who has the fastest comeback. Think as well how often you can use this line in a university setting:

If he wasn’t crazy before, he would be after ten of those babies got through psychoanalyzing him.

I’m not claiming special credit for the HGF revival, of course. Plenty of other baby-boomer film professors were teaching it. It became a reference point for feminist film criticism, particularly Molly Haskell’s From Reverence to Rape (1974), and it has never lost its auteurist cachet. Richard Corliss’s 1973 book on American screenwriters flatly declared that “His Girl Friday is Hawks’s best comedy, and quite possibly his best film.”

Most important of all, TV stations were screening their bootleg prints. HGF didn’t become a perennial like that other public domain classic It’s a Wonderful Life, but its reputation rose. Its availability pushed the official Cahiers/ Movie masterpieces Monkey Business and Man’s Favorite Sport? into a lower rank, where in my view they belong.

Once HGF became famous, the proliferation of shoddy prints became an embarrassment. In 1993 it was inducted into the National Film Registry, which gave it priority for Library of Congress preservation. Columbia managed to copyright a new version of the film. A handsomely restored version was released on DVD, and a few years back I saw a 35mm copy whose sparkling beauty takes your breath away.

The lesson that sticks with me is this. If Columbia had renewed its copyright on schedule, would this film be so widely admired today? Scholars and the public discovered a masterpiece because they had virtually untrammeled access to it, and perhaps its gray-market status supplied an extra thrill. Thanks mainly to piracy, His Girl Friday was propelled into the canon.

Epilogue

In May of 1940, His Girl Friday hung around Madison, shifting from its first venue, the Strand downtown, to an east side screen, the Madison. The film came back in late September to yet a third screen, the Eastwood (now a music venue).

HGF was revived in March of 1941, as the second half of a double bill at the Madison (bottom left below). Check out the competition: some killer re-releases from Ford, Lubitsch, Astaire-Rogers, and Hope-Crosby. A Midwestern city of 60,000 could become its own cinémathèque without knowing it.

(1) Antoine de Baecque, Cahiers du cinéma: Histoire d’une revue, vol. 1: À l’assaut du cinéma, 1951-1959 (Paris: Cahiers du cinéma, 1991), 202-204.

(2) Bogdanovich has published a much fuller version in Who the Devil Made It? (New York: Knopf, 1997) , 244-378.

(3) Thomas Elsaesser, “Why Hollywood?” Monogram no. 1 (April 1971), 2-10; “Tales of Sound and Fury,” Monogram no. 4 (1972), 2-15; Marshall Deutelbaum, “The Structure of the Studio Picture,” Monogram no. 4 (1972), 33-37; Alan Williams, “Narrative Patterns in Only Angels Have Wings,” Quarterly Review of Film Studies 1, 4 (November 1976), 357-372.

(4) Jacques Rivette, “Après Agesilas,” Cahiers du cinéma no. 53 (December 1955), 41.

(5) Bosley Crowther, “Treatise on Hawks,” New York Times (17 December 1939), 126. “He brings to his work as a director the ingenious and calculating brain of a mechanical expert. . . . He pitches into the job just as though he were building a racing airplane.”

(6) Marilyn Campbell, “His Girl Friday: Production for Use,” Wide Angle 1, 2 (Summer 1976), 22-27.

For a helpful collection of conversations with the master, see Howard Hawks Interviews, ed. Scott Breivold (Jackson: University of Mississippi Press, 2006). Go here for a 1970s piece by James Monaco on then-current controversies.

PS 24 Feb: Jason Mittell responds to my post with some nice nuancing and draws out the implication for copyright issues: contrary to current media policy, the wider availability of a work can actually enhance its value.

Coming attraction: Kristin is preparing a blog entry commenting on fair use in the digital age.

Kristin here–

A week or so ago, David and I were watching Keith Olbermann’s “Countdown” on MSNBC. As the tagline to one of the stories, Keith quoted, “I drink your milkshake!” David was puzzled and asked why that sentence was suddenly popping up all over the place. I reminded him that Daniel Plainview says that line in the final scene of There Will Be Blood—a film that both of us like very much. That was when I learned that “I drink your milkshake” had entered the buzz of pop culture.

On Saturday, February 9, the new Entertainment Weekly arrived, with a half-page story, “Shake, Shake, Shake,” by Gregory Kirschling, dealing with the milkshake-line phenomenon. (The piece doesn’t seem to be online yet.) Kirschling calls it “one of the strangest exclamations of film history.”

Why so very strange? Odd, maybe, but it makes perfect sense in context. It comes in the film’s final scene, set in the bowling alley of Daniel’s mansion. Naive preacher Eli Sunday has just told Daniel that he should buy a last bit of oil-rich land, whose owner had earlier refused to sell. Daniel replies that he has already extracted the oil from that plot.

The Milkshake Dialogue [Spoilers Ahead!]

Eli brings drinks and sits with Daniel near the bowling lanes, saying, “Mr. Bandy has passed on to the Lord.” He adds that William, Bandy’s grandson, wants to be an actor in Hollywood. Eli offers to help Daniel negotiate with William concerning the land: “Daniel, I’m asking if you’d like to have business with the Church of the Third Revelation in developing this lease on young Bandy’s thousand-acre tract. I’m offering you to drill on one of the great undeveloped fields of Little Boston.”

Daniel replies, “I’d be happy to work with you.” But he adds a condition: Eli must state that he is a false prophet and that God is a superstition. After receiving Daniel’s apparent agreement to financial terms, Eli reluctantly makes these statements over and over as Daniel insists that he speak more forcefully.

After Eli’s declaration, Daniel declares abruptly, “Those areas have been drilled.”

Eli, baffled, murmurs, “What?”

Daniel repeats, “Those areas have been drilled.”

Eli, as before: “No, they haven’t.”

Daniel: “Yes. It’s called drainage, Eli. See, I own everything around it, so, of course, I get what’s underneath it.”

Eli: “But there are no derricks there. This is the Bandy tract. Do you understand?”

Daniel: “Do you understand, Eli? That’s more to the point. Do you understand? I drink you water. I drink it up. Every day, I drink the blood of lamb [or land?] from Bandy’s tract.”

At this point Eli confesses how desperate he is, having sinned and lost his investments. Daniel taunts him viciously, saying that Eli’s twin brother Paul was the chosen one, having taken the $10,000 that Daniel had given him and started a small but successful oil company as a result. (The actual amount handed over in the one scene in which Paul appears was $500.)

Reverting to the subject of the Bandy tract, Daniel continues, “That land has been had. There’s nothing you can do about it. It’s gone. It’s had.”

Eli: “If you would just—“

Daniel, loudly, drooling: “Drainage! Drainage! Eli, you boy. Drained dry. I’m so sorry. If you have a milkshake and I have a milkshake—there it is. [He holds up his index finger]. That’s the straw, you see. [He turns and walks away from Eli] And my straw reaches acrooooooossssss [walking back toward Eli] the room … I … drink … your … milkshake. [He makes a sucking noise] I drink it up!”

Eli: “Don’t bully me, Daniel.”

At this point Daniel throws Eli down, begins hurling bowling balls and pins at him, and finally beats him to death.

The milkshake analogy isn’t all that bizarre. Daniel choses a metaphor for drainage that he thinks Eli can understand.

Beyond that, the milkshake speech is a way of emphasizing Daniel’s delight, not just in making a fortune in the oil business, but in doing so by paying little, or in this case no, money to those whose land he exploits. Stealing someone’s milkshake is a petty form of theft, so Daniel is able to trivialize the removal of oil that Eli has been counting on as his last chance for financial and spiritual salvation. The taunting also allows Daniel to revenge himself for the parallel earlier scene in the church where Eli had forced him repeatedly to confess how he had betrayed his own son. In this final portion of the film, Daniel no longer has any need to put on a friendly face, to pretend to have empathy with others.

Daniel mentions drinking water as well. He’s eating a cold, leftover piece of meat during much of this, and Eli is drinking whiskey. Eating and drinking are common motifs in the film, with elaborate discussions of how the rocky land of the Sundays’ ranch produces no grain but only supports goats. Upon Daniel’s arrival there, the family can offer him no bread but only milk and potatoes.

Thus I don’t think the milkshake line is out of place. That portion of the scene is, however, as Kirschling says, “weird, vaguely hilarious, and unsettling.”

By the way, according to a story in USA Today, director Paul Thomas Anderson derived the dialogue from “a transcript he found of the 1924 congressional hearings over the Teapot Dome scandal.” Sen. Albert Fall described oil drainage thus: “Sir, if you have a milkshake and I have a milkshake and my straw reaches across the room, I’ll end up drinking your milkshake.” He was convicted of taking bribes for oil rights on public lands.

Blenderized by the Internet?

Kirschling points out that the speech has spread far indeed. There’s a YouTube video, “There Will Be Milkshakes,” by Kevin Koonz (spelled Kunze in the EW and USA Today stories). There’s a website, “I Drink Your Milkshake.com,” which started as just a posting of the line and became a forum for discussing the film. The USA Today article declares the line “Hollywood’s Hottest Catchphrase.” There are various designs of T-shirts available on Cafepress and eBay.

It does seem odd that a line from a film that is an art-house favorite, with under $25 million grossed in the U.S. to date, should spread so widely. But these things happen.

The phenomenon doesn’t stop there, though. On February 8, Variety blogger Kristopher Tapley revealed that he and a friend had received courier-delivered milkshakes with an accompanying promotional flyer for the film. (Presumably Tapley himself is to be credited with the photos above and below. The small print in the lower one reads, “From Your Friends at Paramount Vantage.”)

Upon reading Tapley’s entry, David’s first reaction was, “Where can I get one of those milkshakes?” (I doubt they get delivered here in flyover territory, but the Dairy State can provide its own fine milkshakes.) My first reaction was, “I wonder how soon one of those promo fliers will show up on eBay.” (So far, none has. Just the T-shirts.)

[Added February 12: Apparently there is a hierarchy among the recipients of the Paramount Vantage promo. Tapley specifies that his milkshake came hand-delivered. On February 8, Peter Sciretta posted on the /film site the news that he received the same brochure, but his contained a coupon for a free milkshake (shown in a picture in his entry). He also reveals the brand involved: Cold Stone Creamery.]

Kirschling’s EW piece deplores this sort of thing: “The ironic, Internet-fast catchphrasing of a movie as rich and serious as Blood—and a performance as emotional as Day-Lewis’—is more than a little depressing. It reduces art to a punchline; it puts an epic in a blender and comes out with … a milkshake.”

True, in a sense. But great art has always been subject to humorous treatment and tends to come through unscathed. Marcel Duchamp stuck a mustache on a reproduction of the Mona Lisa and put it in a museum, and the act is considered a daring stroke of avant-garde art. The 1941 comedy Hellzapoppin’ contains a gag about the Rosebud sled from Citizen Kane. There are innumerable examples. The internet has accelerated such of manipulation of artworks and made us more aware of them, but it’s not new—and it is inevitable.

Indeed, the creators of the film don’t seem to be terribly upset. Paramount Vantage obviously seized upon the publicity opportunities, ordering high-quality milkshakes delivered like so many “For your consideration” ads. The USA Today article refers to the director’s reaction: “Not that Anderson minds—or worries that it will undermine the gravitas of the movie, which is up for eight Oscars, including best picture, director and actor. ‘I love the YouTube video,’ he says. ‘It’s completely insane and hilarious. It’s crazy what people latch onto.’”

Anderson is no doubt being polite about the video. It’s a typical hastily made mashup with randomly edited images from a trailer juxtaposed with Kelis’ 2003 song “Milkshake.” As Kirschling remarks, “How original!” But you have to believe that as a result of all the fuss quite a few more people will get intrigued and go to see There Will Be Blood than would have otherwise. They’ll certainly have to sit through the whole thing before reaching the moment they came to savor. And, knowing all of the above, I still was able to re-watch that final scene and find it as chilling as it was the first time through.

DB here:

The first quarter of the year is the biggest slump time for movie theatres. (1) Holiday fatigue, thin budgets, bad weather, the Super Bowl, and the distractions of the awards season depress admissions. If people go to the movies, they tend to catch up on Oscar nominees, and studios don’t want to release high-end films that might suffer from the competition. But screens need fresh product every week, so most of what gets released at this time of the year might charitably be called second-tier.

Ambitious filmmakers fight to keep out of this zone of death. You could argue that the January release slot of Idiocracy told Mike Judge exactly what Fox thought of that ripe exercise in misanthropy. Zodiac, one of the best films of 2007, opened on 1 March, and even ecstatic reviews couldn’t push it toward Oscar nominations. You can imagine what chances for success Columbia has assigned to Vantage Point (a 22 February bow). [But see my 4 Feb. PPPS below.]

Yet this is a flush period for those of us who like to explore low-budget genre pieces. I have to admit I enjoy checking on those quickie action fests and romantic comedies that float up early in the year. They’re today’s equivalent of the old studios’ program pictures, those routine releases that allowed theatres to change bills often. In their budgets, relative to blockbusters, today’s program pix are often the modern equivalent of the studios’ B films.

More important, these winter orphans are often more experimental, imaginative, and peculiar than the summer blockbusters. On low budgets, people take chances. Some examples, not all good but still intriguing, would be Wild Things (1998), Dark City (1998), Romeo Must Die (2000), Reindeer Games (2000), Monkeybone (2001), Equilibrium (2002), Spun (2003), Torque (2004), Butterfly Effect (2004), Constantine (2005), Running Scared (2006), Crank (2006), and Smokin’ Aces (2007). The mutant B can be found in other seasons too—one of my favorites in this vein, Cellular (2004), was released in September—but they’re abundant in the year’s early months.

By all odds, Cloverfield ought to have been another low-end release. A monster movie with unknown players, running a spare 72 minutes sans credits, budgeted at a reputed $25 million, it’s a paradigm of the winter throwaway. Except that it pulled in $46 million over a four-day weekend and became the highest-grossing film (in unadjusted dollars) ever to be released in January. Here the B in “B-movie” stands for Blockbuster.

I enjoyed Cloverfield. It starts with a sharp premise, but as ever, execution is everything. I see it as a nifty digital update of some classic Hollywood conventions. Needless to say, many spoilers loom ahead.

If you find this tape, you probably know more about this than I do

Everybody knows by now that Cloverfield is essentially Godzilla Meets Handicam. A covey of twentysomethings are partying when a monster attacks Manhattan, and they try to escape. One, Rob, gets a phone call from his off-again lover Beth, who’s trapped in a high-rise. He vows to rescue her. He brings along some friends, one of whom documents their search with a video camera. It’s a shooting-gallery plot. One by one, the characters are eliminated until we’re down to two, and then. . . .

Cloverfield exemplifies what narrative theorists call restricted narration. (Kristin and I discuss this in Chapter 3 of Film Art.) In the narrowest case of restricted narration, the film confines the audience’s range of knowledge to what one character knows. Alternatively, as when the characters are clustered in the same space, we’re restricted to what they collectively know. In other words, you deny the viewer a wider-ranging body of story information. By contrast, the usual Godzilla installment is presented from an omniscient perspective, skipping among scenes of scientists, journalists, government officials, Godzilla’s free-range ramblings, and other lines of action. Instead, Cloverfield imagines what Godzilla’s attack would look and feel like on the ground, as observed by one group of victims.

Horror and science fiction films have used both unrestricted and restricted narration. A film like Cat People (1942) crosscuts what happens to Irena (the putative monster) with scenes involving other characters. Jurassic Park and The Host likewise trace out several plot strands among a variety of characters. The advantage of giving the audience so much information is that it can feel apprehension and suspense about what the characters don’t know is happening. Our superior knowledge can make us worry about those poor victims oblivious to their fate.

But these genres have relied on restricted narration as well. Invasion of the Body Snatchers (1956) is a good example; we are at Miles’s side in almost every scene, learning of the gradual takeover of his town as he does. Night of the Living Dead (1968), Signs (2002), and War of the Worlds (2005) do much the same with a confined group, attaching us to one or the other momentarily but never straying from their situation.

The advantages of restricted narration are pretty apparent. You can build up uncertainty and suspense if we know no more than the character(s) being attacked by a monster. You can also delay full revelation of the creature, a big deal in these genres, by giving us only the glimpses of it that our characters get. Arguably as well, by focusing on the characters’ responses to their peril, you have a chance to build audience involvement. We can feel empathy and loss if we’ve come to know the people more intimately than we know the anonymous hordes stomped by Godzilla. Finally, if you need to give more wide-ranging information about what’s happening outside the characters’ immediate situation, you can always have them encounter newspaper reports, radio bulletins, and TV coverage of action occurring elsewhere.

People sometimes think that theoretical distinctions like this overintellectualize things. Do filmmakers really think along these lines? Yes. Matt Reeves, the director of Cloverfield, remarks:

The point of view was so restricted, it felt really fresh. It was one of the things that attracted me [to this project]. You are with this group of people and then this event happens and they do their best to understand it and survive it, and that’s all they know.

For your eyes only

Restricted narration doesn’t demand optical point-of-view shots. There aren’t that many in Invasion of the Body Snatchers or the other examples I’ve indicated. Still, for quite a while and across a range of genres, filmmakers have imagined entire films recording a character’s optical/ auditory experience directly, in “first-person,” so to speak.

Again, it’s useful to recognize two variants of this narrational strategy. One we can call immediate—experiencing the action as if we stood in the character’s shoes. In the late 1920s, the great documentary filmmaker Joris Ivens tried to make what he called his I-film, which would record exactly what a character saw when riding a bike, drinking a glass of beer, and the like. He was dismayed to find that bouncing and swiveling the camera as if it were a human eye ignored the fact that in real life, our perceptual systems correct for the instabilities of sensation. Ivens abandoned the project, but evidently he couldn’t get the notion out of his head; he called his autobiography The Camera and I. (2)

Hollywood’s most strict and most notorious example of directly subjective narration is Robert Montgomery’s Lady in the Lake (1947). Its strangeness reminds us of some inherent challenges in this approach. How do you show the viewer what your protagonist looks like? (Have him pass in front of mirrors.) How do you skip over the boring bits? (Have your hero knocked unconscious from time to time.) How do you hide the inevitable cuts? (Try your best.) Even Montgomery had to treat the subjective sequences as long flashbacks, sandwiched within scenes of the hero in his office in the present telling us what he did next.

Because of these problems, a sustained first-person immediate narration is pretty rare. The best compromise, exploited by Hitchcock in many pictures and especially in Rear Window (1954), is to confine us to a single character’s experience by alternating “objective” shots of the character’s action with optical point-of-view shots of what s/he sees.

What I’m calling immediate optical point of view is just that: sight (and sounds) picked up directly, without a recording mechanism between the story action and the character’s experience. But we can also have mediated first-person point of view. The character uses a recording technology to give us the story events.

In a brilliant essay on the documentary Kon-Tiki (1950), André Bazin shows that our knowledge of how Thor Heyerdahl filmed his raft voyage lends an unparalleled authenticity to the action. Heyerdahl and his crew weren’t experienced photographers and seem to have taken along the 16mm camera as an afterthought, but the very amateurishness of the enterprise guaranteed its realism. Its imperfections, often the result of hazardous conditions, were themselves testimony to the adventure. When the men had to fight storms, they had no time to film; so Bazin is able to argue, with his inimitable sense of paradox, that the absence of footage during the storm is further proof of the event. If we were given such footage, we might wonder if it was staged afterward.

How much more moving is this flotsam, snatched from the tempest, than would have been the faultless and complete report offered by an organized film. . . . The missing documents are the negative imprints of the expedition. (3)

What about fictional events? In the 1960s we started to see fiction films that presented themselves as recordings of the events as the camera operator experienced them. One early example is Stanton Kaye’s Georg (1964). The first shot follows some infantrymen into battle, but then the framing wobbles and the camera falls to earth. We see a tipped angle on a fallen solider and another infantryman approaches.

He bends toward us; the frame starts to wobble and we are lifted up. On the soundtrack we hear, “I found my camera then.”

The emergence of portable equipment and cinema-verite documentary seems to have pushed filmmakers to pursue this narrational mode in fiction. One result was the pseudo-documentary, which usually doesn’t present the story as a single person’s experience but rather as a compilation of first-person observations. Peter Watkins’ The War Game (1967) presents itself as a documentary shot during a nuclear war, and it contains many of the visual devices that would come to be associated with the mediated format—not only the flailing camera but the face-on interview and the chaotic presentation of violent action. There’s also the pseudo-memoir film, pioneered in David Holzman’s Diary (1967). Later examples of the pseudo-documentary are Norman Mailer’s Maidstone (1971) and the combat movie 84 Charlie MoPic (1989). (4)

As lightweight 16mm cameras made filming easier, directors adapted that look and feel to fictional storytelling. The arrival of ultra-portable digital cameras and cellphones has launched a similar cycle. Brian DePalma’s Redacted (2007), yet another war film, has exploited the technology for docudrama. A digital equivalent of David Holzman’s Diary, apart from Webcam and YouTube material, is Christoffer Boe’s Offscreen (2006), which I discussed here.

Interestingly, Orson Welles pioneered both the immediate and the mediated subjective formats. One of his earliest projects for RKO was an adaptation of Heart of Darkness, in which the camera was to represent the narrator Marlowe’s optical perspective throughout. (5) Welles had more success with the mediated alternative, though in audio form. His “War of the Worlds” radio broadcast mimicked the flow of programming and interrupted it with reports of the aliens’ attack. The device was updated for television in the 1983 drama Special Bulletin.

Sticking to the rules

Cloverfield, then, draws on a tradition of using technologically mediated point-of-view to restrict our knowledge. Like The Blair Witch Project (1999), it does this with a horror tale. But it’s also a Hollywood movie, and it follows the norms of that moviemaking mode. So the task of Reeves, producer J. J. Abrams, and the other creators is to fit the premise of video recording to the demands of classical narrative structure and narration. How is this done?

First, exposition. The film is framed as a government SD video card (watermarked DO NOT DUPLICATE), the remains of a tape recovered from an area “formerly known as Central Park.” This is a modern version of the discovered-manuscript convention familiar from the nineteenth-century novel. When the tape starts, showing Rob with Beth in happy times, its read-out date of April plays the role of an omniscient opening title. In the course of the film, the read-outs (which come and go at strategic moments) will tell us when we’re in the earlier phase of their love affair and when we’re seeing the traumatic events of May.

Likewise, the need for exposition about characters and relationships at the start of the film is given through a basic premise. Jason wants to record Rob’s going-away-party and he presses Rob’s friend Hud into service as the cameraman. Off the bat, Hud picks out our main characters in video portraits addressed to Rob. What follows indicates that Hud will be amazingly prescient: His camera dwells on the characters who will be important in the ensuing action.

Next, overall structure. The Cloverfield tape conforms to the overarching principles that Kristin outlines in Storytelling in the New Hollywood and that I restated in The Way Hollywood Tells It. (Another example can be found here.) A 72-minute film won’t have four large-scale parts, most likely two or three. As a first approximation, I think that Cloverfield breaks into:

*A setup lasting about 30 minutes. We are introduced to all the characters before the monster attacks. Our protagonists flee to the bridge, where Jason dies. Near the end of this portion, Rob gets a call from Beth, and he formulates the dual goals of the film: to escape from the creature, and to rescue Beth. Along the way, Hud declares he’s going to record it all: “People are gonna know how it all went down. . . . It’s gonna be important.”

*A development section lasting about 22 minutes. This is principally a series of delays. Rob, Hud, Lily, and Marlena encounter obstacles. Marlena falls by the wayside. They are given a deadline: At 0600 they must meet the last helicopters leaving Manhattan.

*A climax lasting about 20 minutes. The group rescues Beth and meets the choppers, but the one carrying Rob, Hud, and Beth falls afoul of the beast. They crash in Central Park, and Hud is killed, his camera recording his death at the jaws of the monster. Huddled under a bridge, Rob and Beth record a final video testimonial before an explosion cuts them off.

*An epilogue of one shot lasting less than a minute: Rob and Beth in happier times on the Ferris wheel at Coney Island—a shot left over from the earlier use of the tape in April.

Next, local structure and texture. It takes a lot of artifice to make something look this artless. The imagery is rich and vivid, the sharpest home video you ever saw. The sound is pure shock-and-awe, bone-rattling, with a full surround ambience one never finds on a handicam. (6) Moreover, Hud is remarkably lucky in catching the turning points of the action. All the characters’ intimate dramas are captured, and Hud happens to be on hand when the head of Miss Liberty hurtles down the street.

Bazin points out that in fictional films the ellipses are cunning gaps, carefully designed to fulfill narrative ends—not portions left out because of the physical conditions of the shoot. Here the cunning gaps are justified as constrained by the physical circumstances of filming. When Hud doesn’t show something, it’s usually because it’s what the genre considers too gross, so the worst stretches take place in darkness, or offscreen, or strategically shielded by a prop when the camera is set down.

Mostly, though, Hud just shows us the interesting stuff. He turns on the camera just before something big happens, or he captures a disquieting image like that of the empty Central Park carriage.

At least once, the semi-documentary premise does yield something evocative of the Kon-Tiki film. Hud has to leap from one building to another, many stories above the street. He turns the camera on himself: “If this is the last thing you see, then I died.” He hops across, still running the camera, but when a rocket goes off nearby, a sudden cut registers his flinch. For an instant out of sheer reflex, he turned off the camera.

Overall, Hud’s tape respects the flow of classical film style. Unlike the Lady in the Lake approach, the mediated POV format doesn’t have a problem with cuts; any jump or gap is explained as a moment when the operator switched off the camera. Most of Hud’s “in-camera” cuts are conventional ones, skipping over a few inconsequential stretches of time. There are as well plenty of hooks between scenes. (For more on hooks, go here.) Hud says: “I’ll walk in the tunnels.” Cut to characters walking in the tunnels. More interestingly, visible cuts are rare, which again respects the purported conditions of filming. Cloverfield has much longer takes than any recent Hollywood film I know. I counted only about 180 shots, yielding an average of 24 seconds per shot (in a genre in which today’s films average 2-5 seconds per shot).

The digital palimpsest

We could find plenty of other ways in which Cloverfield adapts the handicam premise to the Hollywood storytelling idiom. There are the product placements that just happen to be part of these dim yuppies’ milieu. There are the character types, notably the sultry Marlena and the hero’s weak friend who’s comically a little slow. There’s the developing motif of the to-camera addresses, with Rob and Beth’s final monologues to the camera counterbalancing the party testimonials in the opening. There’s the final romantice exchange: “I love you.” “I love you.” The very last shot even includes a detail that invites us to re-view the entire movie, at the theatre or on DVD. But let me close by noting how some specific features of digital video hardware get used imaginatively.

I’ve already mentioned how the viewfinder date readout allows us to keep the time structure clear. There’s also the use of a night-vision camera feature to light up those spidery parasites shucked off by the big guy. Which scares you more—to glimpse the pinpoint eyes of critters skittering around you in the dark, or to see them up close in a sickly green light?

More teasing is the fact, set up in the first part, that this video is being recorded over an old tape of Rob’s. That’s what turns the opening sequence of Rob and Beth in May into a prologue: the tape wasn’t rewound completely for recording the party. Later, at intervals, fragments of that April footage reappear, apparently through Hud’s inadvertently advancing the tape. The snippets functions as flashbacks, showing Rob and Beth going to Coney Island and juxtaposing their enjoyable day with this horrendous night.

Cleverly, on the tape that’s recording the May disaster something always prepares the audience for the shift. For instance, when Jason hands the camera over, we hear Hud say, “I don’t even know how to work this thing.” Cut to an April shot of Beth on the subway, suggesting that he’s advanced fast forward without shooting. Likewise, when Rob says, “I had a tape in there,” we cut to another April shot of Beth. As a final fillip, the footage taken in May halts before the tape ends, so we get the epilogue showing Rob and Beth on the Ferris wheel in April, emerging like figures in a palimpsest.

No less clever, but also a little poignant, is the use of the fallen-camera convention. It appears once when Beth has to be extricated from her bed. Hud sets the camera down by a concrete block in her bedroom, which conceals her agony. More striking is the shot when the camera, dropped from Hud’s hand, lies in the grass, and the autofocus device oscillates endlessly, straining to hold on his lifeless face.

In sum, the filmmakers have found imaginative ways of fulfilling traditional purposes. They show that the look and feel of digital video can refresh genre conventions and storytelling norms. So why not for the sequel show the behemoth’s attack from still other characters’ perspectives? This would mobilize the current conventions of the narrative replay and the companion film (e.g., Eastwood’s Iwo Jima diptych). Reeves says:

The fun of this movie was that it might not have been the only movie being made that night, there might be another movie! In today’s day and age of people filming their lives on their iPhones and Handycams, uploading it to YouTube. . . .

So the Dead Zone of January through March yields another hopeful monster. What about next month’s Vantage Point? The tagline is: 8 Strangers. 8 Points of View. 1 Truth. Hmmm. . . . Combining the network narrative with Rashomon and a presidential assassination. . . . Bet you video recording is involved . . . . See you there?

PS: At my local multiplex, you’re greeted by a sign: WARNING: CLOVERFIELD MAY INDUCE MOTION SICKNESS. I thought this was just the theatre covering itself, but I’ve learned that no recent movie, not even The Bourne Ultimatum, has had more viewers going giddy and losing their lunch. You can read about the phenomenon here, and Dr. Gupta weighs in here. My gorge can rise when a train jolts, but I had no problems with two viewings of Cloverfield, both from third row center.

Anyhow, it will be perfectly easy to watch on your cellphone. But we should expect to see at least one pirate version shot in a theatre by someone who’s fighting back the Technicolor yawn, giving us more Queasicam than we bargained for.

(1) The only period that rivals this slow winter stretch is mid-August to October, when genre fare gets pushed out to pick up on late summer business. [Added 26 January:] There are, I should add, two desirable weekends in the first quarter, those around Martin Luther King’s birthday and Presidents’ Day. Studios typically aim their highest-profile winter releases (e.g., Black Hawk Down, 2001) for those weekends.

(2) Joris Ivens, The Camera and I (New York: International Publishers, 1969), 42.

(3) André Bazin, “Cinema and Exploration,” What Is Cinema? Vol. 1, trans. and ed. Hugh Gray (Berkeley: University of California Press, 1967), 162.

(4) Not all pseudodocumentaries present themselves as records of a person’s observation. Milton Moses Ginsberg’s Coming Apart (1969) presents itself as an objective record, by a hidden camera, of a psychiatrist’s dealings with his patients. Like a surveillance camera, it doesn’t purport to embody anybody’s point of view.

(5) Jonathan Rosenbaum, Discovering Orson Welles (Berkeley: University of California Press, 2007), 28-48.

(6) For Kevin Martin’s informative account of the film’s polished lighting and high-definition video capture, go here (and scroll down a bit). For discussions of contemporary sound practices in this genre, see William Whittington’s Sound Design in Science Fiction (Austin: University of Texas Press, 2007).

PS: Thanks to Corey Creekmur for correcting two slips in my initial post!

PPS 28 January: Lots of Internet buzz about the film since I wrote this. Thanks to everyone who linked to this post, and special thanks for feedback from John Damer and James Fiumara.

Some people have asked me to comment on the social and cultural implications of Cloverfield’s references to 9/11. At this point I think that genre cinema has dealt more honestly and vividly with the traumas and questioning around this horrendous event than the more portentous serious dramas like United 93, World Trade Center, and the TV show The Road to 9/11.

The two most intriguing post-9/11 films I know are by Spielberg. The War of the Worlds gives a really concrete sense of what a hysterical America under attack might be like, warts and all. (It reminded me of a TV show I saw as a kid, Alas, Babylon (1960), a surprisingly brutal account of nuclear-war panic in suburbia.) Spielberg’s underrated The Terminal reminds us, despite its Frank Capra optimism, that the new Security State is run by bureaucrats with fixed agendas and staffed by overworked people of color, some themselves exiles and immigrants.

I think that Cloverfield adds its own dynamic sense of how easily the entitlement culture of upwardly mobile twentysomethings can be shattered. Genre films carry well-established patterns and triggers for feelings, and a shrewd filmmaker can channel them for comment on current events—as we see in the changing face of Westerns and war films in earlier phases of Hollywood history.

On this point, Cinebeats offers some shrewd responses to criticisms of Cloverfield here.

Finally: In the new Creative Screenwriting an informative piece (not available online) indicates that the initial logline for Vantage Point on imdb is misleading. Screenwriter Barry Levy planned to present the assassination from seven points of view, but reduced that to six. As for my speculation that video recording/replay would be involved, a production still seems to offer some evidence. Shall we call it the Cloverfield effect? The same issue of CS has a brief piece on the script for Cloverfield.

PPS 30 January: Shan Ding brings me another story about the making of Cloverfield, and Reeves is already in talks for a sequel, says Variety.

PPPS 4 February: A recent story in The Hollywood Reporter offers a nuanced account of how Hollywood is rethinking its first-quarter strategies. Across the last 4-5 years, a few big releases have done fairly well between January and April; a high-end film looks bigger when there is less competition. The author, Steven Zeitchik, suggests that the heavy packing of the May-August period and the need for a strong first weekend are among the factors that will encourage executives to spread releases through the less-trafficked months. I hope, though, that tonier fare won’t crowd out the more edgy, low-end genre pieces that bring me in.

PPPPS 8 February: How often has a wounded Statue of Liberty featured in the apocalyptic scenarios of comics and the movies? Lots, it turns out. Gerry Canavan explains here.