Archive for the 'Hollywood: The business' Category
Once more on New Line, Peter Jackson, and The Hobbit
Gandalf introduces Bilbo to Beorn. Illustration by Michael Hague
Kristin here–
After several months of raised and dashed hopes, the question of who will direct the film of J.R.R. Tolkien’s The Hobbit remains open. I first weighed in on the question back on October 2 of last year, when this blog was in its infancy. MGM had just announced that they would be making The Hobbit and hoped that Peter Jackson would direct. At that point I was trying to sort out Peter Jackson’s large number of film projects and to explain how his schedule might include time to direct The Hobbit.
Subsequently there was a clarification. MGM, which owns the distribution rights to any film version of the novel, would co-produce with New Line, which produced The Lord of the Rings and owns the filmmaking rights for The Hobbit.
Then, early this year, New Line founder and co-president Bob Shaye declared in an interview that Jackson would never direct The Hobbit while he is in charge of the company. The obstacle was a lawsuit that Jackson had filed against New Line; he wanted an accounting of earnings on the DVDs of The Fellowship of the Ring and various licensed products. See my January 13 attempt to explain all that.
As before, no doubt negotiations are going on behind the scenes. To reiterate my disclaimer from the earlier entries, I have no inside information, given that my contact with Jackson and the other filmmakers was back in 2003 and 2004, during the research for The Frodo Franchise. As someone who has followed the situation very closely since undertaking my book back in 2002, however, I can make what I hope are some enlightening comments on the scraps of news that have appeared since January.
A faint hint that Shaye might possibly be backing away from his absolute rejection of Jackson as director for The Hobbit came in a brief interview in the April issue of Wired (also online). As far as I could tell, this went largely unremarked at the time. The first two questions related to The Last Mimzy, the children’s fantasy directed by Shaye, which was then being released to what proved to be disappointing box-office results. Inevitably, though, the interviewer switched to the Hobbit situation:
You recently said Peter Jackson would never touch The Hobbit while you were at New Line.
You know, we’re being sued right now, so I can’t comment on ongoing litigation. But I said some things publicly, and I’m sorry that I’ve lost a colleague and a friend.
Is The Hobbit still a viable project?
I can only say we’re going to do the best we can with it. I respect the fans a lot.
Shaye’s statements might be seen by some as implying that he regretted his rejection of Jackson as a director. Given that the vast majority of fans want Jackson to direct, the last sentence seems to offer hope that Shaye might relent and bow to their wishes.
A greater stir was caused by Entertainment Weekly’s April 16 announcement that Sam Raimi had expressed interest in directing The Hobbit—a possibility that had been circulating widely as a rumor since shortly after Shaye’s January pronouncement. As I suggested in my previous entry, however, most directors would shrink from upsetting Jackson and his fans by simply taking the job. Raimi made it clear what circumstances would be necessary: “First and foremost, those are Peter Jackson and Bob Shaye’s films. If Peter didn’t want to do it and Bob wanted me to do it—and they were both okay with me picking up the reins—that would be great. I love the book.” (Raimi presumably refers to films in the plural because MGM had suggested in September that it was considering a two-part adaptation.)
Raimi risked riling not only Rings fans but Spider-Man afficionados, who were upset at the idea that he might bow out of a presumed fourth entry in his own franchise. In the nearly two months since Raimi’s statement, there has been no public indication that he is being seriously courted to accept the job directing The Hobbit.
Jackson, however, has been busy. The projects on his plate have changed considerably since early October. Only a few weeks after my summary, Universal and Twentieth Century Fox, which had been on board to finance the video-game-to-film adaptation of Halo for co-production by Jackson and Microsoft, bowed out. The project is now on hold, with the assumption that the release of the Halo 3 game, announced for September 27, will regenerate studios’ interest.
The remake of The Dam Busters is moving forward, but it is being directed by Christian Rivers rather than Jackson, who serves as producer. The acquisition of Naomi Novik’s “Temeraire” series by Jackson and partner Fran Walsh, announced September 12, apparently has not resulted in a specific project. The pair presumably have the option of making it into a film at some future date or letting their option lapse.
The project that has made great progress is Jackson and Walsh’s adaptation of Alice Sebold’s bestseller The Lovely Bones. Their script was up for bids this spring, and on May 4, Variety announced its sale to Dreamworks. Reportedly the film will be delivered by the fourth quarter of 2008. It might be possible to commence pre-production work on a Hobbit film while The Lovely Bones is in progress.
Less than two weeks later, Variety revealed that Steven Spielberg is teaming with Jackson to produce three feature films based on the classic Belgian comic books starring Tintin. Each plans to direct one of the features, with a third director undertaking the other.
In October I suggested that most of Jackson’s projects were flexible in their timing, and that left the possibility that he could shift them around to fit in The Hobbit. Given that no timing has been announced for the Tintin films, Jackson’s only apparent project with a deadline is The Lovely Bones.
Finally, at the Cannes Film Festival, Shaye and co-president of New Line Michael Lynne spoke to Variety’s editor-in-chief, Peter Bart, about the Hobbit project. Their remarks might give Rings fans cause for hope.
Shaye maintained his stance, declaring that New Line had paid Jackson and Walsh $250 million in profit participation. “The clash happened because ‘one of us has gotten poor counsel,’ Shaye said, without elaborating.”
The story continues: “Co-chief Michael Lynne struck a more upbeat note. ‘We do want to settle our dispute and I think we will.’” Neither would comment on the rumors that Raimi was being wooed for the Hobbit adaptation. When asked about Raimi, Lynne replied, “There’s never been any announcement.” Shaye added, “Like a lot of people, he might.”
I think there are two major factors underlying this feud between Jackson and Shaye that haven’t been pointed out and need to be. First, lawsuits of the type Jackson brought are pretty common in Hollywood. Second, Shaye is perhaps forgetting the amount of personal investment and financial risk Jackson took to get Rings made—investments that cost New Line nothing but which brought in a hugely successful film on a surprisingly low budget. (I explain how in the first chapter of The Frodo Franchise.)
Jackson’s isn’t even the first suit against New Line by someone central to the film’s making. Independent producer Saul Zaentz sold the adaptation rights to Miramax back in 1997, and that company in turn sold them to New Line in 1998. As part of these deals, Zaentz was to receive 5% of gross international receipts. He sued, claiming that the $168 million paid to him was calculated on net receipts, leaving a balance of $20 million owed him. The suit was to come to court on July 19, 2005, but New Line settled for an undisclosed amount shortly before that. The same thing could happen in Jackson’s case, and the settlement could come at any time.
Zaentz isn’t the only other person claiming to have been shortchanged by New Line. On May 30 of this year, a group of fifteen Kiwi actors filed a suit claiming that they had not been paid the 5% of net merchandising revenues for products bearing their likenesses. (The group includes Sarah McLeod, who played Rosie Cotton, Craig Parker, who played Haldir, and Bruce Hopkins, who played Gamling.) The suit isn’t likely to reach court soon, if ever, but Jackson isn’t alone in his doubts about New Line’s accounting practices.
Moreover, Jackson and Walsh spent an enormous amount of their own money upgrading the filmmaking firms in Wellington to make them sophisticated enough to handle all phases of Rings’s production. Weta’s two halves, Digital and Workshop, of which the couple owns a third, were vastly enlarged. Jackson and Walsh bought the country’s only post-production facility, The Film Unit, when it was for sale and under threat to be moved out of New Zealand. They went into debt to do that, and it, too, was enlarged and moved into a huge facility full of highly sophisticated equipment. Much of this expansion was paid for with the money Jackson received for making Rings.
The result was a trio of films that grossed nearly $3 billion internationally, as well as untold additional revenues for the DVDs, video games, and other ancillaries. New Line went from a small subsidiary of Time Warner known mainly for its Nightmare on Elm Street series to a well-respected company making prestige films like Terence Malick’s The New World and the upcoming The Golden Compass, an adaptation of the first novel of Phillip Pullman’s award-winning trilogy. Oh, and there’s the matter of the seventeen Oscars Rings won. Previously New Line, founded in 1967, had won two.
In the wake of Rings, Jackson was faced with having to keep Weta, The Film Unit (now renamed Park Road Post), the Stone Street Studios, and his WingNut production firm going. Beyond the physical facilities, which no doubt involve enormous overhead costs, there are the many hundreds of employees to be paid. New Line did not invest in these facilities. Jackson and Walsh, along with their partners Richard Taylor and Jamie Selkirk, did.
When I first visited Wellington, there was a question as to whether there would be enough business to keep the facilities going and the employees in work. King Kong helped in the short run, but would other big films follow? Since then, Weta Workshop has diversified and is thriving. Weta Digital gets regular work doing the CGI for large numbers of shots in such films as X-Men 3: The Last Stand and Eragon. James Cameron’s decision to make Avatar in Jackson’s facilities seems the final seal of approval. Weta Digital is now widely considered one of the top digital effects houses in the world, alongside such firms as ILM, Sony’s Imageworks, and Rhythm & Hues.
Now the Wellington facilities all seem to be doing well. Nevertheless, in the era before Rings’s release and huge success, Jackson took as big a risk as Shaye did. Maybe bigger. Shaye might ponder that as he decides what to do about the Hobbit project. He owes the Kiwi filmmaker gratitude for more than simply directing a runaway hit.
Beyond that, unless New Line has short-changed Jackson very badly through its accounting procedures (and all that would presumably come out eventually when the suit finishes up), the added value provided by the director’s name on a Hobbit film would surely be at least as great as the money owed. Unless there is some major unknown factor influencing Shaye’s decision, he would do well to tamp his resentment, make peace, and initiate a project that is as close to a guaranteed mega-hit as anything can be these days. He could settle out of court, as he did with Zaentz, and just get on with it.
[Added July 21: For my update on the Hobbit film, go here.]
[Added August 6: For my earlier comments on the Hobbit film, go here and here.]
Cannes: Behind the art, hype, and politics
Kristin here–
The Festival de Cannes has been around since 1946, so a sixtieth birthday party this year might seem a bit belated. The festival got off to a rocky start, however, and lack of funds forced its cancellation in 1948 and 1950.
There have been many forms of celebration, but one that is likely to endure is Kieron Corless and Chris Darke’s new history, Cannes: Inside the World’s Premier Film Festival. We picked up a copy in Auckland. The book, published by Faber and Faber this year, is not currently available in the U.S. but is on offer from Amazon’s U.K. branch.
As the authors themselves note, “This is not one of those anecdotal and slightly self-indulgent Cannes memoirs, of which there are several available in English and French” (p. 3). Instead, they avoid the gossipy approach, trying “to redress the balance and probe beneath the surface by telling another story—a counter-history of Cannes, if you will” (p. 2). This is not to say that Cannes is a dry, pedantic look at the event. I found it an absorbing read during the long plane trip from Auckland to Los Angeles. Who wouldn’t enjoy a book whose first chapter begins, “It is tempting to imagine the first Cannes film festival as a Jacques Tati film”? And I wouldn’t call it a counter-history. It’s a solid historical study, well-researched and just the sort of study that any major festival warrants.
The approach is not chronological, though the authors segment the festival’s history into three phases. The first, stretching from 1946 to early 1968, saw Cannes as a platform for international politics, beginning with the Cold War and stretching into the “start of sixties libertarianism.” This period saw the rise of the great auteurs, such as Bergman, Fellini, and Buñuel, whose international reputations owed much to their exposure at the festival.
The second phase begins with the 1968 festival, where the political upheaval in France was enough to close the event down in midstream. In the years that followed, the festival’s organizers strove to become more inclusive, opening up to Third World films and inaugurating the Quinzaine des Réalisateurs to provide a venue for younger, more innovative filmmakers.
Corless and Darke see this phase as ending in 1983, when the opening of the new Palais des Festivals. That event ushered in an era of greater commercialism, more courting of the media, and the introduction of a film market alongside the festival. This third era continues today with the Hollywood studios’ increasing use of Cannes as an opportunity to launch blockbusters shortly before their summer releases.
Although the overall trajectory of the book follows these three phases, the chapters are organized primarily around thematic topics. For example, “Sacred Monsters” examines the increasingly provocative nature of some of the films shown at Cannes in the late 1950s and especially the 1960s. Fellini’s La Dolce Vita and Rivette’s La Religieuse created scandals, and the authors use these to show how Catholic censorship affected the festival and how the titillation of more daring subject matter became a means of promoting European films in the U.S.
There is no shortage of anecdotes and discussion of the splashy, glamorous aspects of Cannes. Brigitte Bardot’s 1953 appearance, clad in a bikini and frolicking on the beach, is assessed partly in terms of its impact on her (and Roger Vadim’s) career. But the authors also show how in general starlets manipulated their interactions with more established stars (Kirk Douglas in Bardot’s case) to boost their own publicity value.
One major strand running through the book is the political pressures that frequently underlie the programming at Cannes. A festival launched in the immediate post-World War II years inevitably became a platform where the various countries jockeying for power could display themselves internationally by means of their films. The inclusion of Soviet Russian and later Eastern European movies became a delicate balancing act. The long love-hate relationship between France and the U.S. is traced. Determined to preserve its own culture in the face of competition from the dominant Hollywood product, the French also loved American films and desired the glamour they brought to the festival.
The authors also stress how Cannes’s organizers had to be forced to recognize filmmaking outside the U.S. and Europe by the traumatic shutdown of the 1968 festival. In 1969, Glauber Rocha won the Best Director prize for Antonio das Mortes, Fernando Solanas showed Hour of the Furnaces in the Critics Week program, and Tarkovsky’s Andrei Rublev—not the official Soviet entry—won the International Critics prize. In 1972, the system of allowing countries to choose their own films for competition was abolished in favor of selection by festival programmers.
A parallel strand considers how conservative Cannes has been through much of its history, both artistically and politically. In early decades, competition programming was done by allotting countries, primarily the U.S. and European nations, a certain number of slots. The countries then chose which titles they would send to fill those slots. Hollywood may have gained a surprisingly prominent place among Cannes’s screenings in recent years, but its films were a major part of the program in the early era as well. Multiple awards were given out in 1946, and honorees included Disney’s The Music Box and Wilder’s Lost Weekend. Wyler’s Friendly Persuasion, of all things, won the Palme d’Or in 1957.
Another sign of conservatism was the fact that major auteurs like Fellini and Bergman did not figure significantly at Cannes until they had already established their reputations. Only in the 1970s, with the post-war generation of filmmakers dying or retiring did the emphasis shift in part to discovering and launching young, unknown directors. Even then, though the book does not mention it, Cannes programmers largely overlooked the emerging 1990s East Asian cinema with China’s Fifth Generation, the New Taiwanese Cinema, and such current Cannes darlings as Wong Kar Wai.
Corless and Darke cannot cover every major event in a complicated history, but they are adept at choosing their case studies to provide a broad overview of the most important trends. Their concluding chapter deals with the immense growth in the number of film festivals and the consequent development of an alternative distribution market apart from theatres. They zero in on Abbas Kiarostami, arguably one of the greatest filmmakers working today but also the perfect exemplar of the “festival film-maker” (pp. 216-227).
The authors have an immense respect for the artistic value of Kiarostami’s work, but they also are clear-eyed in tracing the director’s dependence on Cannes and other festivals. Festivals have allowed him to keep directing in a country where his films have had little local acceptance, either from the government or from audiences. This section also offers an excellent summary of how the vibrant new Iranian filmmaking was brought to the world’s attention through Cannes and how other filmmakers, like Samira Makhmalbaf, have followed in Kiarostami’s wake.
This final chapter goes on to a case study that deals with how dependent on recent American independent cinema Cannes has become. Naturally the authors single out the Weinstein brothers and Miramax, which had their first big hit when sex, lies, and videotape won the Palme d’Or at Cannes in 1989. As the authors say, “‘Miramax’ also denotes a particular savvy commercial exploitation of independent or art cinema, whose cultural legitimacy and stamp of quality is conferred to a large extent by marketing exploitation of awards scooped at Cannes, which became hugely important to the Weinsteins” (p. 228).
The authors are film journalists and critics of a particularly serious bent. Corless is the deputy editor of Sight & Sound and writes for a variety of English magazines. Darke writes for such outlets as Film Comment, Sight & Sound, and Cahiers du cinéma. Given the drift toward pop entertainment coverage evident in those journals in recent years, the pair are to be congratulated on presenting substantive historical material in such a clear and readable fashion.
Apart from researching the written and filmed record on Cannes, the authors conducted interviews with a wide variety of Cannes organizers, attendees, and commentators. These range from Kiarostami to Tony Rayns to Gilles Jacob (general administrator from 1978 and president from 2000) to Rita Tushingham. (Mike Leigh’s comments are particularly trenchant and revealing, as when he describes Arnold Schwartzenegger’s stealing the spotlight by sweeping up the red carpet at the Cannes screening of Naked—and then disappearing through a side door before the film began.)
The only complaints I have about the book are some lapses in proofreading and a paucity of illustrations. Given the complaints about physical appearance of the 1983 Palais des Festival (nicknamed “the bunker”), it would be helpful to have a photo of it. That could easily have replaced the cluster of director portraits that ends the meager picture gallery.
Film festivals have become crucially important to both the art and business of the cinema, so Corless and Darke’s insights into how Cannes operates are most welcome.
Swords vs. lightsabers
Solaris.
Kristin here–
On April 12, Jason Silverman posted a brief piece on Wired: “Writers, Directors Fear ‘Sci-Fi’ Label Like an Attack from Mars.” According to Silverman, film studios, book publishers, novelists, film directors, and other involved in the creative process often try to find alternative descriptions when publicizing their work. Thus Cormac McCarthy’s novel The Road is “post-apocalytic” or “dystopian.” The executive producer of Battlestar Gallactica, Ronald D. Moore, is quoted: “It’s fleshed-out reality. It’s not in the science-fiction genre.” Never mind that it plays on the Sci-Fi Channel.
Such obfuscation is not universal. Plenty of works get labeled “science fiction.” Still, according to Silverman, the term sci-fi is dodged “especially when it applies to ‘serious’ fiction or cinema.”
There is something to this, though it needs to be qualified and expanded in a way that Silverman couldn’t do in such a short piece.
I think recent years have actually witnessed a decline in the popularity of sci-fi genre in the cinema. In discussing the impact of The Lord of the Rings in The Frodo Franchise (Chapter 9), I trace the ending of the major sci-fi franchises and the rise of their replacement: fantasy franchises. Already in late 2002, Lev Grossman wrote a perceptive article for Time, “Feeding on Fantasy” that noted the downward trend in sci-fi and the concurrent rise in the popularity of fantasy.
Fantasy films used to be considered box-office poison. In the January 2002 issue of Empire, Adam Smith published “Fantasy Island,” (which I can’t find online) listing a whole series of fantasy duds (Willow, anyone?). For some reason, Smith and some other like-minded commentators on this subject ignore the work of Tim Burton, whose Beetle Juice (1988) and Edward Scissorhands (1990) are surely classics of the genre.
Now perhaps it is science fiction that has become dubious box-office fare. Since 2000, sci-fi hits that were not part of an established franchise have been few and far between: War of the Worlds (2005), I, Robot (2004), and Planet of the Apes (2001). The first two had the advantage of starring two of the most popular actors in the world. Minority Report (2002) was considered a solid success, and again it had the advantage of Tom Cruise and Steven Spielberg’s names attached.
OK, Battlefield Earth was an unparalleled flop, but middling to disastrous sci-fi releases are easy to find (and here I’m defining sci-fi according to the genre lists on Box Office Mojo). Among the also-rans: AI: Artificial Intelligence (2001), The Adventures of Pluto Nash (2002), Solaris (2002), Simone (2002), The Time Machine (2002), Rollerball (2002), The Stepford Wives (2004), Hitchhiker’s Guide to the Galaxy (2005), and, perhaps cursed by its title, Doom (2005).
Even Joss Whedon, who had tremendous success with Buffy the Vampire Slayer and its spin-offs, hit a brick wall with his sci-fi TV series Firefly and its film continuation Serenity (2005).
Fantasy, on the other hand, has become so prominent and so successful that it is hardly necessary to list examples. X-Men, Spider-Man, Rings, Harry Potter, The Chronicles of Narnia, and Pirates of the Caribbean are hugely popular franchises. Add on animated fantasies like those made by Pixar, and fantasy practically rules the box office. A surprising number of current big-budget projects are fantasies (among the most prominent, His Dark Materials: The Golden Compass).
By the way, here I include both the X-Men and Spider-Man series as fantasy rather than science fiction, which is debatable. Each offers some sort of physical explanation for the super-powers of their characters: various genetic mutations of uncertain cause, a spider bite during a school lab fieldtrip. These are not scientific explanations, though, at least not of the semi-plausible sort that sci-fi films usually delight in providing.
Genres move in cycles, and sci-fi films will probably return to prominence. For the moment, though, cable television seems to have become the medium where sci-fi thrives. Battlestar Galactica is one example. MGM is currently using the success of its “stalwart” Stargate series to move into foreign television markets. (For a Variety story, click here.) Stargate already has one spinoff, another is in the works, and two movies are planned. (Maybe MGM should reconsider that last idea.) There’s always the possibility of another Star Trek TV series.
Sci-fi films are far from moribund, however, and not everyone shuns calling them by that name. Most obviously, James Cameron’s ambitious project Avatar, currently announced for May 22, 2009, is underway. (The announcement in Variety calls it a sci-fi film.) A film often referred to as Star Trek XI has a release date of December 25, 2008.
Silverman’s article expresses puzzlement that in an era when science is such a prominent part of our lives, the genre of science fiction should loose favor. My own guess would be that it is precisely because technology is advancing at such a dizzying rate that stories about a real or alternative future may seem a bit tame.
When we casually refer to robots as “bots,” have mechanical dogs in our homes, and watch rovers photographing Mars, are films about robots quite as interesting as they used to be? Unless they star Will Smith, of course. When companies are actually planning to offer space tourism to paying customers within some of our lifetimes, are fictional rocket ships as intriguing? And perhaps we have simply by now seen stories based on these subjects a bit too often. Perhaps to find renewed respectability, the genre needs to move beyond its most familiar conventions.
Willow.
Movies still matter
Kristin here—
I don’t know whether I should be grateful or not when I read the film trade journals or major newspapers and run across columns bemoaning the decline of the cinema. On the one hand, these give me plenty of fodder for blogging. On the other, they promote a false impression that the movie industry and the art form in general are in far worse shape than they really are.
One recent case in point is Neil Gabler’s “The movie magic is gone,” from February 25, where he says that movies have lost their previous importance in American society and are less and less relevant to our lives.
Gabler makes some sweeping claims. Movie attendance is down because movies have lost the importance they once had in our culture. Our obsession with stars and celebrities has replaced our interest in the movies that create them. Niche marketing has replaced the old “communal appeal” of movies. The internet intensifies that division of audiences into tiny groups and fosters a growing narcissism among consumers of popular culture. Audiences have become less passive, creating their own movies for outlets like YouTube. In videogames, people’s avatars make them stars in their own right, and the narratives of games replace those of movies.
Films will survive, Gabler concludes, but they face “a challenge to the basic psychological satisfactions that the movies have traditionally provided. Where the movies once supplied plots, there are alternative plots everywhere.” This epochal challenge, he says, “may be a matter of metaphysics.”
All this is news to me, and I think I have been paying fairly close attention to what has been going on in the moviemaking sphere over the past ten years—the period over which Gabler claims all this has been happening. Evidence suggests that all of his points are invalid.
1. Gabler states that “the American film industry has been in a slow downward spiral.” Based on figures from Exhibitors Relations, a box-office tracking firm, attendance at theaters fell from 2005 (a particularly down year) to 2006. A Zogby survey found that 45% of Americans had decreased their movie-going over the past five years, especially including the key 18-24-year-old audience. “Foreign receipts have been down, too, and even DVD sales are plateauing.” Such a broad decline “suggests that something has fundamentally changed in our relationship to the movies.”
Turning to a March 6 Variety article by Ian Mohr, “Box office, admissions rise in 2006,” we read a very different account of recent trends. According to the Motion Picture Association of America, admissions rose, “with 1.45 billion tickets sold in 2006—ending a three-year downward trend.” Foreign markets improved as well, “where international box office set a record of $16.33 billion as it jumped 14% from the 2005 total.” Within the U.S., grosses rose 5.5% over 2005.
We should keep in mind that part of the perception of a recent decline comes from the fact that 2002 was a huge year for box-office totals, mainly stemming from the coincidence of releases of entries in what were then the four biggest franchises going: Spider-man, The Lord of the Rings, Harry Potter, and Star Wars. There was almost bound to be a decline after that. Such films make so much money that the fluctuations in annual box-office receipts in part reflect the number of mega-blockbusters that appear in a given year.
Looking at the longer terms, though, the biggest decline in U.S. movie-going was in the 1950s, as television and other competing leisure activities chipped away at audiences. Even so, the movies survived and from 1960 onward annual attendance hovered at just under a billion people. From 1992 on, a slow rise occurred, until by 1998 it reached roughly 1.5 billion and has hovered around that figure ever since, with a peak in 2002 at 1.63 billion. Variety’s figure of 1.45 billion for 2006 fits the pattern perfectly. In short, there has been no significant fall-off since the 1950s. (See the appendix in David’s The Way Hollywood Tells It for a year-by-year breakdown.) The article also states that industry observers expect 2007 to be especially high, given the Harry Potter, Spider-man, and Pirates of the Caribbean entries due out this year. About a year from now, expect pundits to be seeking reasons within the culture why movie-going is up. I suspect they will find that we are looking for escapism. Safe enough. When aren’t we?
Apart from theatrical attendance figures, let’s not forget that more people are watching the same movies on DVDs and on bootleg copies that don’t get into the official statistics.
2. Gabler claims that movies are no longer “the democratic art” that they were in the 20th Century. During that century, even faced with the introduction of TV, “the movies still managed to occupy the center of American life….A Pauline Kael review in the New Yorker could once ignite an intellectual firestorm … People don’t talk about movies the way they once did.”
Maybe the occasional Kael review created debate, as when she claimed that Last Tango in Paris was the “Rite of Spring” of the cinema. I think we all know by now that she was wrong. A lot of us even knew it at the time, and it’s no wonder that people argued with her. I doubt that attempts to refute her claims there or in other reviews reflected much about the health of the general population’s enthusiasm for movies.
More crucially, however, people do still talk about the movies, and lively debates go on. It’s just that now much of the discussion happens on the internet, on blogs and specialized movie sites, and in Yahoo! groups. (Who would have thought that David’s entry on Sátántango would be popular, and yet there turn out to be quite a few people out there passionately interested in Tarr’s film.)
Some would see the health of movie fandom on the internet as a sign that the cinema has become more democratic than ever. Now it’s not just casual water-cooler talk or a group of critics arguing among themselves. Anyone can get involved. The results range from vapid to insightful, but there’s an immense amount of discussion going on.
3. Interest in movies has eroded in part due to what Gabler has termed “knowingness.” By this he means the delight people take in knowing the latest gossip about celebrities. Movies have declined in importance because they exist now in part to feed tabloids and entertainment magazines.
“Knowingness” is basically a taste for infotainment. Infotainment had been around in a small way since before World War I in the form of fan magazines and gossip columns. It really took off beginning in the 1970s, with the rise of cable and the growth of big media companies that could promote their products—like movies—across multiple platforms. (I trace the rise of infotainment in Chapter 4 of The Frodo Franchise.) It’s not clear why one should assume that a greater consumption of infotainment leads to less interest in going to movies.
People in the film industry seem to assume the opposite. Studio publicity departments and stars’ personal publicity managers feed the gossip outlets, in part to control what sorts of information get out but mainly because those outlets provide great swathes of free publicity. With the rise of new media, there are more infotainment outlets appearing all the time. Naturally this trend is obvious even to those of us who don’t care about Britney’s latest escapade. But I doubt that watching Britney coverage actually makes people less inclined to go to, say, The Devil Wears Prada, one of the mid-range surprise successes that helped boost 2006’s box-office figures.
4. Movies have lost their “communal appeal” in part because the public has splintered into smaller groups, and the industry targets more specialized niche markets. According to Gabler, “the conservative impulse of our politics that has promoted the individual rather than the community has helped undermine movies’ communitarian appeal.”
Let’s put aside the idea that conservative politics erode the desire for community. The extreme right wing has certainly put enough stress on community and has banded together all too effectively to promote their own mutual interests lately. But is the industry truly marketing primarily to niche audiences?
Of course there are genre films. There always have been. Some appeal to limited audiences, as with the teen-oriented slasher movie. Yet despite the continued production of low-budget horror films, comedies, romances, and so on, Hollywood makes movies aimed at the “family” market because so many moviegoers fit into that category. Most of the successful blockbusters of recent years have consistently been rated PG or PG-13. According to Variety, 85% of the top 20 films of 2006 carried these ratings. Pirates of the Caribbean, Spider-man, Harry Potter—these are not niche pictures, though distributors typically devise a series of marketing strategies for each film, with some appealing to teen-age girls, others to older couples, and so on.
(An important essay by Peter Krämer discusses blockbusters with broad appeal: “Would you take your child to see this film? The cultural and social work of the family-adventure movie,” in Steve Neale and Murray Smith’s anthology, Contemporary Hollywood Cinema, published by Routledge in 1998.)
The result is that, despite the fact that niche-oriented films appear and draw in a limited demographic, there are certain “event” pictures every year that nearly everyone who goes to movies at all will see—more so than was probably the case in the classic studio era. Those films saturate our culture, however briefly, and surely they “enter the nation’s conversation,” as Gabler claims “older” films like The Godfather, Titanic, and The Lord of the Rings did. By the way, the last installment of The Lord of the Rings came out only a little over three years ago. Surely the vast cultural upheaval that the author posits can’t have happened that quickly.
5. The internet exacerbates this niche effect by dividing users into tiny groups and creates a “narcissism” that “undermines the movies.”
See number 2 above. I don’t know why participating in small group discussions on the internet should breed narcissism any more than would a bunch of people standing around an office talking about the same thing. In fact, there are thousands of people on the internet spending a lot of their own time and effort, many of them not getting paid for it, providing information and striving to interest others in the movies they admire.
The internet allows likeminded people to find each other with blinding speed. Often fans will stress the fact that what they form are communities. They delight in knowing that many share their taste and want to interact with them. Some of these people no doubt have big egos and are showing off to whomever will pay attention. Narcissism, however, implies a solitary self-absorption that seems rare in online communities.
A great many of these communities form around interest in movies. In this way, the internet has made movies more important in these people’s lives, not less.
6. Audiences have become active, creating their own entertainment for outlets like YouTube, and are hence less interested in passive movie viewing. These are situations “in which the user is effectively made into a star and in which content is democratized.”
No doubt more people are writing, composing, filming, and otherwise being creative because of the internet. Some of this creativity and the consumption of it by internet users takes up time they could be using watching movies.
Yet anyone who visits YouTube knows that a huge number of the clips and shorts posted there are movie scenes, trailers, music videos based on movie scenes, little films re-edited out of shots taken from existing movies, and so on. In some cases the makers of these films have pored over the original and lovingly re-crafted it in very clever ways. A lot of the creativity Gabler notes actually is inspired by movies. Some people post their films on YouTube because they are aspiring movie-makers hoping to get noticed. The movie industry as a whole is not at odds with YouTube and other sites of fan activity, despite the occasional removal of items deemed to constitute piracy.
7. New media allow these active, narcissistic spectators to star in their own “alternative lives.” “Who needs Brad Pitt if you can be your own hero on a video game, make your own video on YouTube or feature yourself on Facebook?”
In discussing videogames, Gabler perpetuates the myth that “video games generate more income than movies.” This is far from being true, and hence his claim that videogames are superseding movies is shaky. (I debunk this myth in Chapter 8 of The Frodo Franchise.)
Even the spread of videogames does not necessarily mean that fans are deserting movies. On the contrary, there is evidence that people who consume new media also consume the old medium of cinema. Mohr’s Variety article reports on a recent study by Nielsen Entertainment/NRG: “Somewhat surprisingly, the same study revealed that the more home entertainment technology an American owns, the higher his rate of theater attendance outside the home. People with households containing four or more high-tech components or entertainment delivery systems—from DVD players to Netflix subscriptions, digital cable, videogame systems or high-def TV—see an average of three more films per year in theaters than people with less technology available in their homes.”
Apart from the shaky factual basis of the column, what does the end-of-cinema genre tell us about how trends get interpreted by commentators?
As I pointed out in my March 9 entry, some commentators explain perceived trends in film by generalizing about the content of the movies themselves. “As soon as some trend or apparent trend is spotted, the commentator turns to the content of the films to explain the change. If foreign or indie films dominate the awards season, it must be because blockbusters have finally outworn their welcome. If foreign or indie films decline, it must be because audiences want to retreat from reality into fantasy. It’s an easy way to generate copy that sounds like it’s saying something and will be easily comprehensible to the general reader.”
Gabler is arguing for something different—something that, if it were true would be more depressing for those who love movies. He’s not positing that movies have failed to cater to the national psyche. He’s claiming that other forces, largely involving new media, have changed that national psyche in a way which moviemakers could never really cope with. Cinema as an art form cannot provide what these other media can, and spectators caught up in the options those media offer will never go back to loving movies, no matter what stories or stars Hollywood comes up with. By his lights, the movies are apparently doomed to a long, irreversible decline.
Hollywood has what I think is a more sensible view of new media. Games, cell phones, websites, and all the platforms to come are ways of selling variants of the same material. Film plots are valuable not just as the basis for movies but because they are intellectual property that can be sold on DVD, pay-per-view, and soon, over the internet. They can be adapted into video games, music videos, and even old media products like graphic novels and board games.
Not only Hollywood but the new media industries have already analyzed the changing situation and come up with new approaches to dealing it. Check out IBM’s new Navigating the media divide: Innovating and enabling new business models. Those models include “Walled communities,” “Traditional media,” “New platform aggregation,” and “Content hyper-syndication,” which, the authors predict, “will likely coexist for the mid term.”
In other words, traditional media like the cinema aren’t dying out. No art form that has been devised across the history of humanity has disappeared. Movies didn’t kill theater, and TV didn’t kill movies. It’s highly significant that the main components of new media—computers, gaming consoles, and the internet—have all added features that allow us to watch movies on them.
The big movies still get more press coverage than the big videogames partly because they usually are the source of the whole string of products. If a movie doesn’t sell well, it’s likely that its videogame and its DVD and all its other ancillaries won’t either. That is a key word, for many of the new media that Gabler mentions produce the ancillaries revolving around a movie. So far, very few movies are themselves ancillary to anything generated with new media. If you doubt that, check out Box Office Mojo’s chart of films based on videogames, which contains all of 22 entries made since 1989.
One final point. Film festivals are springing up like weeds around the world. Enthusiasts travel long distances to attend them. That’s devotion to movies. From last year’s Wisconsin Film Festival, add 26,000 tickets sold to that 1.5 billion attendance figure.
Movies still matter enormously to many people. New media have given them new ways to reach us, and us new ways to explore why they matter.