(T)Raumschiff Surprise–Period 1

Kristin here—

I’ve just returned from two weeks in Egypt, and on the ten-hour flight from Cairo to New York, I had plenty of time to absorb the contents of the February 24-25 edition of the International Herald Tribune. One of its articles, “Hollywood rides off into the setting sun,” proclaimed the imminent decline of Hollywood.

The co-authors of this article are Nathan Gardels, editor of NPQ and Global Viewpoint, and Michael Medavoy, CEO of Phoenix Pictures and producer of, among many others, Miss Potter. These two are, according to the biographical blurb accompanying the article, writing “a book about the role of Hollywood in the rise and fall of America’s image in the world.”

The Tribune piece is a slightly abridged version of an essay that appeared on The Huffington Post on February 21, 2007 under the title “Hearts and Minds vs. Shock and Awe at the Oscars.” The subject is not really the Oscars, though, but the supposed decline in interest in American blockbusters, both in the USA and abroad. The authors make a series of claims to suggest that Hollywood is about to lose its “century-long” status as the center of world filmmaking. (Actually American films didn’t gain dominance on world markets until early 1915, but that’s a quibble in the face of the other shaky claims made here.)

1. Foreign films are getting all the awards and prestige this year. “Films by foreigners such as ‘Babel,’ ‘The Queen’ and ‘Volver’ that make little at the box office are winning the top awards while the big Hollywood blockbusters, which make all the money, much of it abroad, are being virtually ignored.” Gardels and Medavoy point out that even veteran director Clint Eastwood figured prominently in the nominations by making a Japanese-language film.

Several objections can be made to this. Technically The Queen is foreign, but it’s not foreign-language. Besides, British films have figured in the Oscars since Charles Laughton won as Best Actor by playing a king in The Private Life of Henry VIII back in 1933. Let’s factor out British films, shall we?

Of course Gardels and Medavoy couldn’t know this when they wrote the piece, but none of those “foreign” films won. An American genre film did. A much-respected Hollywood director finally got an Oscar as best director. He remade a Hong Kong film, secure in the knowledge that most Americans won’t watch a foreign-language import like Infernal Affairs.

Plenty of non-foreign films get awards and prestige. There have been years—like 2005—when most of the best-picture nominees were English-language art-house films like Crash and Brokeback Mountain. If The Departed hadn’t been crowned Best Picture this year, one other good contender would have been Little Miss Sunshine. Think back over how many indies have won Best Picture in the last decade or so. The English Patient and Chicago (both Miramax) come to mind. (Gardels and Medavoy never make mention of independent American films, since their argument presumes that non-formulaic films come only from abroad.)

2. Foreign films show “the world in transition as we are living it.” That is, they reflect the real world and hence are more admired and more admirable. In contrast most “American filmmakers too often grind out formulaic, shock and awe blockbusters.”

Again, there are plenty of American films that don’t fall into the “blockbuster” category. Directors like Quentin Tarantino, David Lynch, Tim Burton, the Coen Brothers, and Christopher Nolan are admired internationally for their unconventional films. Conversely, most films made in foreign countries are no less formulaic than ours. Other countries’ popular comedies, crime films, and horror pics are almost never imported into the USA.

3. Hollywood’s blockbusters “may be winning the battle of Monday morning grosses, but are losing the war for hearts and minds.”

Whose hearts and minds are the authors talking about? Doesn’t a film win hearts and minds by drawing people into theaters? So if blockbusters are popular, aren’t they, at least in some sense, winning hearts and minds? Obtaining Oscar nominations means these films have won the Academy members’ hearts and minds, or in the case of the many critics’ awards, the hearts and minds of journalists.

4. “Audience trends for American blockbusters are beginning to show a decline as well, both at home and abroad.” According to Gardels and Medavoy, the fact that films now gross more abroad than at home suggests that the American public is tired of these big pictures.

This claim is self-contradictory. If blockbusters make more in foreign countries than in the USA, then there would not appear to be evidence for a decline of audiences for such film abroad—unless, of course, there has been an overall decline in box-office income worldwide. That’s not true. In the past four years, two films, The Lord of the Rings: The Return of the King and Pirates of the Caribbean: Dead Man’s Chest, have made over a billion dollars each internationally. They now stand at, respectively, second and third on the all-time box-office chart (in unadjusted dollars).

Even if we assume that just Americans are getting tired of their own formulaic films, the authors’ argument doesn’t work. They lump Titanic, Jurassic Park, and Star Wars Episode I—The Phantom Menace together with Mission Impossible III and Poseidon as having earned large percentages of their worldwide box-office income outside the USA. Clearly, though, the cases are not comparable. The first three were enormously successful in the USA as well as abroad. Similarly, The Lord of the Rings and the Harry Potter series have brought in around two-thirds of their income outside the US, but one would hardly claim that Americans didn’t like them. The Da Vinci Code brought in over 71% of its total gross abroad but in 2006 it was also the fifth highest-grossing film in the American market.

The authors have chosen two films, Mission: Impossible III and Poseidon, to support their case. Yet in general big action films that perform poorly or even flop in the American market tend to do better in foreign countries, especially if they have auteur directors and big stars. Other examples of recent years have been Oliver Stone’s Alexander and Ridley Scott’s Kingdom of Heaven. Indeed, the importance of stars in selling Hollywood films can hardly be overemphasized. For instance, Tom Cruise is enormously popular in Japan, where Mission: Impossible III grossed $44 million of its $398 million worldwide income. There are few comparable international stars working in foreign-language films.

The rising proportion of receipts abroad results largely from reasons other than any putative decline in the popularity of American cinema. For one thing, rising prosperity in developing countries has made movie-going more affordable, and hence there are more movie-goers. The fall of Communism and the new profit orientation in China have opened large new markets for American films. Most crucially, a huge boom in the construction of multiplexes in South America, Europe, and much of Asia during the 1990s and early 2000s raised the number and cost of tickets sold outside the US. It isn’t the American market that has shrunk. It’s the foreign market that has expanded.

Moreover, comparisons between the total box-office income of films within the American market and in foreign ones are often misleading due to currency fluctuations. The recent weakness of the American dollar against many other currencies has made it considerably easier for those in other countries to see Hollywood’s products. Theatrical income does not necessarily reflect the number of tickets sold or the price of those tickets in local currencies. Hence raw statistics may not accurately indicate the actual popularity of any given title.

5. Countries increasingly are favoring their domestically produced films. “Even long-time American cultural colonies like Japan and Germany are beginning to turn to the home screen.”

This isn’t a new and consistent trend. Some countries have been doing quite well in their own markets for years, partly due to government subsidies for the film industry. France is one such market. Germany had a good year in 2006, but 2005 was a bad one. Many such successes are cyclical. Recently films made in Denmark and South Korea have gained remarkable portions of their domestic film markets, and if they decline, other countries will take their places for a period of relative prosperity.

We should also keep in mind that some countries have exhibition quotas for domestic films. South Korea, which provides government subsidies for filmmaking, in recent years has also required that 40% of exhibition days be given over to domestic films. That quota was halved to 20% last July 1, with filmmakers fearing a surge in competition from Hollywood. In fact September saw the Korean share of the domestic market rise to 83%, but this was largely due to two big hits: The Host and Tazza: The High Rollers. Such success can be ephemeral, however, and the government has recently imposed a tax on movie tickets designed to generate a fund for supporting local filmmaking. Variety’s Asian branch has recently predicted a slump in South Korea for 2007.

Moreover, German or Danish films doing well in their own markets doesn’t mean that they’re beating Hollywood at its own game. American films are truly international products, and blockbusters play in most foreign markets. A non-English-language market like Denmark may produce films that gain considerable screen time at home, but they do not circulate outside the country on nearly the scale of the American product.

Take, for example, the most successful German filmmaker of recent years, actor-director Michael “Bully” Herbig (on the left in the frame above). Within Germany his wildly popular comedy Der Schuh des Manitu (2001) sold almost as many tickets as Harry Potter and the Sorcerer’s Stone, and his over-the-top gay Star Trek parody (T)Raumschiff Surprise—Period 1 (2004) grossed more than twice as much as Spider-Man 2. Most people outside of Germany have never heard of him or his films. There are comic stars like him in many countries. In general popular local comedies—many of them as formulaic as any Hollywood product—don’t travel well.

[Added March 9:

More evidence for my claims that successful foreign-language films often don’t circulate widely outside their countries of origin comes in the February 23 issue of Screen International. In an essay entitled “Calling on the Neighbours,” Michael Gubbins discusses new funding that the European Union is putting into film specifically to promote the wider distribution of films. “The performance of European films outside their home markets remains one of the thorniest issues for the EU’s policy-makers,” Gubbins writes. “Last year’s box-office recovery in many European territories was largely built on the success of local films in local markets and a number of Hollywood blockbusters.”

In 1995, production within Europe totaled 600 films, and it rose to 800 films in 2005. Yet “that rise in production has not been matched by admissions, which have fluctuated strongly over the late five years. There has been little to suggest that increased production has helped European films travel beyond their borders.”]

6. The competition from increasingly successful national cinemas “suggests that we may be seeing the beginning of the end of the century-long honeymoon of Hollywood, at least in its American incarnation, with the world.”

I don’t know what the authors mean by “Hollywood, at least in its American incarnation.” Has Hollywood existed elsewhere?

Actually, I think that Hollywood may well be in decline, at least as a center for filmmaking in the sense of planning, shooting, and post-producing a movie. That isn’t happening, however, for the reasons that Gardels and Medavoy offer in their article.

One factor is the globalization of film financing. Many films these days are co-productions between companies in different countries. It’s sometimes hard to determine the nationality of a film, given its several participants. The English language, however, remains central to most internationally successful films, and that is unlikely to change any time soon. The most popular stars still tend to come from English-speaking countries or to be able to speak English well, as actors like Juliette Binoche and Penélope Cruz can.

Another factor in globalization is the increasing tendency to make American-based productions partly or entirely abroad. Off-shore production has actually been fairly common since World War II. In the post-war austerity, many countries restricted how much currency could be taken out, and Hollywood firms spent their income by covering the production costs of films made abroad.

Even with the easing of such restrictions, the trend continued. The most traditional modern reason is simply cost-cutting through inexpensive labor and other expenses—advantages that have long been found in Eastern European countries. More recently countries have seen the economic advantages of an environmentally friendly enterprise like filmmaking. More and more of them have put various tax and other financial benefits into place in an effort to be competitive in the search for off-shore productions. For example, the February 2-8, 2007 issue of Screen International contains an ad placed by the Puerto Rico Film Commission (p. 40) declaring that “Puerto Rico is Ready for Action” and offering a remarkable 40% rebate on local expenditures. It also touts the country’s “experienced bilingual local crews” and its “infrastructure.”

One important cause for the off-shore trend that I deal with in The Frodo Franchise is the fact that technological change now offers the possibility of making films entirely abroad, from planning to post-production. Ten years ago it would have been almost unthinkable to have sophisticated special effects created by anyone other than the big American specialty firms like Rhythm and Hues or Industrial Light & Magic. Now world-class digital effects houses are springing up around the globe, and one of the top firms, Weta Digital, is located in a small suburb of Wellington, New Zealand. When a huge, complex production like The Lord of the Rings can be almost entirely made in a country with a miniscule production history, there is far less reason for American producers to confine any phase of their projects to the traditional capital of filmmaking.

There may indeed be an ongoing decline in Hollywood’s importance in world cinema, but it isn’t happening quickly. For one thing, there is no reason to think that US firms will soon cease to be the main sources of financing and organization of filmmaking. Even if Hollywood stopped making films and just distributed the most popular ones from abroad and from American indies, it would remain the most important locale for the film industry. As anyone who studies or works in that industry knows, distribution is the financial core of the whole process.

Finally, we shouldn’t forget that since early in the history of the cinema the USA has been far and away the largest exhibition market for films. No other single country can match it, and Europe’s attempts to create a united multi-national market to rival it have so far made slow progress. With such a firm basis, the Hollywood industry can simply afford to spend more on its films than can firms in most countries. Expensive production values help create movies that have international appeal, in part precisely because they are blockbusters of a type that are rarely made anywhere else.

In the international cinema, “shock and awe” and “hearts and minds” aren’t always as far apart as we might think.

Gardels and Medavoy’s analysis of Hollywood vs. foreign films falls into a common pattern within journalistic writing on entertainment. As soon as some trend or apparent trend is spotted, the commentator turns to the content of the films to explain the change. If foreign or indie films dominate the awards season, it must be because blockbusters have finally outworn their welcome. If foreign or indie films decline, it must be because audiences want to retreat from reality into fantasy. It’s an easy way to generate copy that sounds like it’s saying something and will be easily comprehensible to the general reader.

Such explanations depend on considerable generalizations that are usually made without taking into account the context of industry circumstances. Fluctuations like currency rates, tax loopholes, genre cycles, quotas, labor-union agreements, and similar factors interact in complex ways. All these are really difficult to keep track of and analyze, and most writers don’t bother, even though that would seem to be part of their job.

Almost inevitably commentators also fail to note that films typically take a very long time to get from conception to screen. Most releases of today actually reflect trends that were happening a few years ago. The world film industry is just too cumbersome to turn on a dime, or even on a few billion dollars.

From DB:

The Film faculty and graduate students at the University of Wisconsin—Madison are a close-knit bunch. Keeping in touch via email, we exchange ideas about teaching and research, as well as passing along gossip and peculiar things that appear on the Internets. Our community includes grad students and alumni from several generations. The youngest are taking courses now; the most senior were here in the early 1970s, and they still have all their marbles.

Over three days earlier this month, there was a lightning round of exchanges on B films. With the permission of the participants, I’m posting highlights of the correspondence here because it exemplifies one way in which the Web can advance film studies.

Most film writing on the web comments on current films or video releases. Nothing wrong with that. But if you’re a researcher into film, you also want to talk about history. It’s rare to find an online debate about historical evidence and alternative interpretations of that evidence.

So to scratch my academic itch, I give you mildly edited extracts from our UW cyber-dialogue. You’ll see some hard-working professors practicing imaginative pedagogy, and you’ll find ideas for research and teaching. You’ll also see, I hope, that film studies can make progress by asking precise questions and refining them through inquiry and critical discussion.

Note to film scholars: Blogs are seldom cited in academic writing, but if you intend to use this material in your own research, it would be courteous to mention these esteemed sources, as they mention others.

To be a B, or not to be a B

First, a little background. Today sometimes we call low-budget films or just poor quality movies “B movies.” But across the history of Hollywood the term had a more specific meaning. You can find a primer at GreenCine, but here’s a little more industrial context.

During the heyday of the studio system, most theatres ran double bills—two movies for a single ticket (along with trailers, news shorts, cartoons, and the like). Very often the main feature, or A picture, was a high-budget item with major stars from a significant studio. The B film was low-budget, ran to only 60-80 minutes, and showcased lesser-known players. A B tended to be distributed for a flat fee rather than a percentage of the box office.

(I’ve just distinguished Bs in terms of its level of production; as you’ll see from the dialogue, we can think of them in other ways too.)

MGM, Warner Bros., Twentieth Century-Fox, and other major companies made B pictures as well as As. Often the B film was part of a series. Fox had Mr. Moto and Charlie Chan, MGM had Andy Hardy and Dr. Kildare. Since the most powerful studios owned theatres as well, the B film filled out the double bill with company product. Moreover, the Bs allowed studios to make maximum use of the physical plant. Sets built for an A picture could be used for a B, and actors idling between big projects could take small parts in Bs. Bs could also serve as training ground for stars, crews, and directors who might move up.

Other companies concentrated wholly on making B pictures. The most famous of these so-called Poverty Row studios are Monogram, Republic, Mascot, and Producers Releasing Corp. Besides turning out stand-alone Bs, the Poverty Row studios specialized in serials, like Don Winslow of the Navy and Hurricane Express (1932, Mascot, with John Wayne, right).

Still other studios, the so-called Little Three, hovered between A and B status. Universal, Columbia, and RKO were smaller companies, and some of their A pictures might have been considered really B’s, in terms of budget and resources. This is one theme of the conversation that follows.

As the major studios cut back production after the war, many B pictures were made as independent productions. Double bills in the US persisted into the 1960s, and Roger Corman and other producers turned out B-films for drive-ins, declining picture palaces, and rural theatres. Still, the prime years of B films were the 1930s-early 1950s. They have always been an object of admiration for cultists; recall that Godard dedicated Breathless to Monogram. Important directors like Anthony Mann and Budd Boetticher started in B production. Several Bs, notably noirs and horror films, are staples of cable and home video.

Want to know more? Here’s some essential reading: Tino Balio’s The American Film Industry, rev. ed. (Madison: University of Wisconsin Press, 1985); Douglas Gomery, The Hollywood Studio System: A History (London: British Film Institute, 2005); Todd McCarthy and Charles Flynn, eds., Kings of the Bs: Working within the Hollywood System (New York: Dutton, 1975).

Now to the question of the day.

Day 1: What do I teach?

It all began on 6 February. (Cue harp music and dissolve here.) Paul Ramaeker of the University of Otago asked an innocent question….

OK, so I am running a grad seminar (or, more precisely, our closest equivalent- a 4^th year Honours course) on Classical Hollywood Cinema. I want to spend time on the industry, obviously, which raises questions about what to screen for those weeks. I thought an A pic and a B pic. For the A, I was thinking about Robin Hood. For the B, I’m not sure, but I had for other purposes been considering a double bill of The Black Cat and I Walked with a Zombie. Now, the latter, I know, is a B pic; but is The Black Cat a B? It’s about an hour, which suggests a B and it’s not got a lot of sets. But it’s got Lugosi and Karloff, who surely were two of Universal’s bigger stars at the time, right? So which is it?

Any other good B pic recommendations are welcome.

The replies came fast. First, from Jane Greene of Denison University:

I do the same thing in my history class and I’ve found that Casablanca and Detour work well. It helps that most students have heard of Casablanca and a surprising number have seen it. You can point out how this “timeless classic” was very much a product of collaboration, how the star system, budget and schedule determined the look of many scenes, and it also allows you to discuss censorship… I mean self-regulation. (See Richard Maltby’s “Dick and Jane Go to 3.5 Seconds of the Classical Hollywood Cinema” in a little-known book called Post-Theory.)

Aljean Harmetz’s The Making of Casablanca is coffee-table-y, but she did consult tons of production and publicity material and there are reproductions of production documents (script pages, even a Daily Production Report!).

And, if yer willing to go Poverty Row for yer B Film, Detour just rocks. It’s so obviously re-using 2-3 sets and locations, has the foggiest scene ever shot, and long voiceovers that sound deep and poetic and take up half the film. The kids love it. And it could ease you gently into the waters of film noir, should you wish to go that way (and I bet you do).

Leslie Midkiff DeBauche of UW—Stevens Point also shared a teaching technique.

I teach the 1930s with a colleague in the History Department and we like to create a whole program: News Parade of 1934 from Hearst Metronome News; Three Little Pigs (1933), followed by the first half of a documentary called “Encore on Woodward” about the Fox Theater opening in Detroit. It opens in 1929 and is wonderful–it has clips of late silents like Seventh Heaven, sound comes, and we end it after a woman remembers how her boyfriend proposed to her, in the balcony, during Robin Hood. We usually show the 1936 (I think, it could be 1934) year-in-review newsreel that is on the Treasures of the Archive
I set of DVDs and the feature we use is It Happened One Night. What the students like best though is the popcorn and the give-a-ways between the parts of the program: Nancy Drew and Superman, a bag of groceries with food items from 1930s–turns out to be current student food–Bisquick, Snickers, Jiffy peanut butter,Ritz crackers. The grand prize bank night equivalent is an A on the final exam. They freak! It is like they won big money.

From Notre Dame comes Chris Sieving on RKO:

In researching Lewton last year I found a few sources that argue vehemently that the Lewton-Tourneur-Wise-Robson horror films were not B films, but more like nervous As: budgets were decent, prestige factor was high, occasional name stars (like Karloff).

Another veddy interesting and perhaps more “authentic” B film, besides Detour, is Stranger on the Third Floor (1940). It contains some very bizarre and magical Peter Lorre acting, plus some people call it the “first” film noir. (Speaking of film history myths that need debunking…)

Lea Jacobs, doyenne of Film Studies here in Madison interjects:

I would think The Black Cat is a B, not only because of running time but because of genre. When I was researching the distribution of B’s at RKO I was surprised by the way the horror films made by Val Lewton’s unit at RKO (many justly celebrated today) were treated as the lowest of the low–opening alongside films with titles like Boy Slaves at the small Rivoli or Rialto theaters in New York for very short runs, and later booked in and out of theaters nationally on an ad hoc basis. See my article, “The B Film and the Problem of Cultural Distinction,” Screen 33, no. 1 (Spring 1992): 1-13. I also think that Universal simply wasn’t making many A films in 1934, even with their recognizable stars.

When I teach the B film I like to show Detour and Moon Over Harlem (now out on DVD). The latter has two really amazing scenes in a movie made for less than $10,000. But maybe that is too Ulmer heavy. Anyway you can’t go wrong with I Walked with a Zombie.

Kevin Heffernan of Southern Methodist University weighs in.

Great movies, Paul! “Cries of pleasure will be torn from” your students (as they were from our hero in S/Z).

The Black Cat is an A picture, I think. All of the Universal horror movies ran between 65-71 mins, so this is just under their average. Also, names above the title usually point to an A, and I’m virtually certain the movie would have played a percentage (rather than a flat fee) in its initial engagement. I would imagine that a Universal horror picture sold well in subsequent run as a component in double bills, so they would be sort of de facto B pics in some situations.

And it is worth mentioning to your students, as Elder Goodman [Douglas] Gomery pointed out years ago, that the Deanna Durbin musicals were much more financially successful for Laemmle et cie than the horror movies. They’re all out on video now. Ghastly, unwatchable, wretched.

Lea Jacobs replies:

Universal is one of the little three in 1934, and, unlike today, when horror films command high budgets and garner big returns, in the 1930s horror films and sci fi were the stuff of serials and the bottom half of the double bill. I would have to see a contract before I believe it played for a percentage. One way, apart from that, to decide, is to look at where it opened in New York, how long it played and where it played subsequently in the key cities.

Doug Gomery, Resident Scholar at the University of Maryland, is succinct on I Walked with a Zombie:

RKO in the 1940s was a low budget studio and Floyd Odlum owned it. Odlum went cheap after his experiment with the likes of Citizen Kane. So it was B pure and simple.
Then Hughes bought it after the war and dabbled with his strange way of doing things.

It’s now 5:30 on the same day, but are our eager scholars tired? You have to ask?

Lea Jacobs follows up:

It is pretty safe to assume that most Universals in the 1930s were in the B range–their films were shown on the bottom of the double bills in theaters owned by the Majors. Even in the 1920s one reads Variety complaining about the cheapness of Universal’s product. A far cry from when it was taken over by Doug’s favorite Lew Wasserman.

Jim Udden of Gettysburg College jumps in, invoking the founder of film-industry studies at UW, Tino Balio:

Tino does discuss this issue in Grand Design. According to him, Frankenstein and Dracula are clearly A pics, part of Universal’s strategy to break into the first-run market, since, as we all know, they had very few theaters of their own. But Black Cat is only one third the budget of Frankenstein, according to the figures in IMDB.com. Does that make it a B pic? Perhaps. Yet it seems to me that this film could still have been marketed and released like the initial Universal Horror films, riding on their coat tails, so to speak, but with less actual money invested in the production.

So was Black Cat more often one of these “featured” features, or was it usually the bottom half of the double bill, as Lea says? Maybe this is an AB pic?
This to me, sound like a researchable topic! (I myself have not time for this, unfortunately…)

Lea Jacobs replies:

Yes, Jim, I agree, a researchable question that I don’t have time for either. But a distinction that can be made, without research (or prior to it) is one between A/B at the level of production planning and budget and A/B at the level of distribution. Sometimes relatively “cheap” films were marketed as As (Variety usually complains about this its reviews!). Thus, to be really certain of how a film lines up, you have to look at both the budget ranges at the studio at the time of the films’ production, and the distribution pattern, including, of course, whether it was distributed for a percentage or flat fee.

Kevin Hagopian, Penn State University, comes rolling in at 10:30 pm.

* The trouble with some of the great B’s, like The Black Cat, Detour, and I Walked with a Zombie is that they’re so good that they don’t give a sense of the real purpose of the “B,” which was to hold down half of a double bill, and amortize overhead at the studios over a larger number of opportunities for revenue – that is, individual films. A comparison of scenes from an A film and a B film using the same standing sets does this nicely; I use the RKO New York street set, visible in Citizen Kane and Stranger on the Third Floor, as an example. (A great visual example I’d like to make would be Lewton’s Ghost Ship, which is said to be a script written for an existing ocean liner set, but I haven’t seen that set in another RKO film as yet.)

*I’ve often done a clip show that involves:

A. Clips from films like the Lewtons, or the Schary-Rapf films at MGM (like Pilot #5 and Joe Smith, American), or one of the series films, like a Maisie film. These films show that the resources of a big studio, such as talent, standing sets, skilled cinematography and editing departments, etc, could generate a film that, while it might have been double feature fodder, still maintains a sense of `quality’ that, perhaps, studios wanted to maintain for purposes of brand equity.

B. Clips from fairly awful B’s, like the Dick Tracys or Tim Holt Westerns at RKO, which show what could happen when questions of production value were not attended to quite so scrupulously, simply because, given the films’ titles, they were likely to draw from a market which did not make attendance decisions in the same way as patrons of, say, Pilot #5.

C. Clips from minor studio “B” westerns, ala Buck Jones. REALLY gets the point across about the relationship between production expenses and expected grosses; clearly, these films were made on a precise calculus. As films, of course, they’re nowhere near as interesting as the Lewtons or RKO “B’ noirs like The Devil Thumbs a Ride, but they work, particularly when students can’t really tell the difference between a Buck Jones, a Tom Mix, or a Three Mesquiteers – that’s sort of the point. Peter Stanfield’s work on “B” Westerns, however, shows how the signifying practices of the B Westerns, production values aside, could be truly divergent from anything in the A film canon, and worth studying. But in defense of my students, being trapped in a screening room with a true B Western at full length can be a grueling experience.

*A handout listing the films produced in a single given year by one studio, grouped by genre, and with A or B indicated in each case. 1939 is a good year to do this with, as it contains some of the few studio films students have even ever heard of. They can see how certain studios specialized in certain genres, and how B’s supported A’s in the production calendar.

*Finally, by way of an outro, of course, talking about modern equivalents of B films, and even arguing whether such equivalents exist in the film or cable marketplaces. (Jim Naremore’s chapter on direct to video “erotic thrillers” in his wonderful book on noir, More than Night, can be very helpful here.)

Our researchers retire from the field. But not for too long.

Day 2: Diving for Dollars

Brad Schauer, Ph.D. candidate at UW-Madison fires this off at 9:33 CST on 7 February:

Wow, what a digest I received this morning! With all this B movie talk, I couldn’t resist adding my $.02.

The Black Cat is a tricky case – it was worth flipping through some of the secondary sources to investigate (Senn 1996; Weaver, Brunas, and Brunas 1990, Soister 1999). In a sense, it’s a clear B. The budget was about $90K and was scheduled for a two-week shoot. Compare this to next year’s Bride of Frankenstein, which cost $400K and took Whale about six weeks to film. Plus, Black Cat has all the wonderful hallmarks of a quintessential B: lurid storyline, short running time, sometimes incomprehensible narrative (due in this instance to censorship), etc.

And it was devalued by the critics because of its genre and the concomitant transgressive material (the flaying scene is still shocking).

However, the film was also a big hit for Universal, its top moneymaker for 1934. Looks like it brought in rentals around $250K – which isn’t a lot, but it suggests a percentage release, at least in its initial run. Variety also said it had “box office attraction” because of the current popularity of Lugosi & Karloff, teamed for the first time. Someone would have to investigate its distribution patterns to be sure, but it kinda looks like a B picture that was sold as an A, as Lea suggested. Maybe Universal knew it could throw a cheap movie out there and it would succeed based on the popularity of the genre and the stars. It’s a kind of precursor to all those low-budget, highly-profitable horror films like Halloween and Saw. So for me it’s about 4/5th B, 1/5th A.

Would I show it as an example of a B? As Kevin Hagopian mentioned, it’s really much too good to be a truly representative example, but students will probably like it more than a Dr. Kildare movie or something. If you really want to sock it to them, dig into the Sam Katzman filmography. Try one of the Jungle Jims or the Lugosi Poverty Rows.

David already mentioned the real gems of the studio Bs, the Motos. The Chans are great too. (I can even watch the Monogram Chans, although the Karloff Mr. Wongs can be a real slog.) As far as other mystery series go, the Universal Holmes films are extremely well done, the Dick Tracys, Perry Masons, and Torchy Blaines are a lot of fun, and I have a soft spot for the Falcon films due to AMC early morning reruns in my childhood. The Kitty O’Day mysteries are on my “to watch” pile, but I’m not optimistic. Follow Me Quietly (1949) also comes to mind as a great B-noir.

And also, the Thin Man movies weren’t really Bs. Not responding to anyone – just needed to get that out there. Closer to Bs would be MGM’s Sloan mystery knockoffs, which are fun too (especially Fast and Furious, which is fortunate enough to have Rosalind Russell).

Whew, thanks for reading if you made it this far.

As a new day dawns on Texas, Kevin Heffernan has more thoughts.

Thanks for the info, Brad. Yes, Black Cat is a curious hybrid case. For a “truer” example of a Karloff/Lugosi B from Universal, see The Raven from the following year–most notably in its use of fairly minimal, obviously left-over sets (nothing like the very bold production design of Black Cat). And, although I recall that Kristin is a Lew Landers fan (didn’t she call him “lightly likeable at least” in Breaking the Glass Armor?), his name was somewhat synonymous with quotidian program pictures in the 30s and 40s.

My assertion that Black Cat was an A referred to my understanding of the terms of its first-run distribution . But I actually had little evidence, I have discovered, as I looked over my notes on the movie from Tino’s seminar a few years back.

Lea and Doug’s observations about Universal’s “Little Three” status and the general role its horror pictures played in the larger patterns of distribution seem spot on to me and of course became more prevalent (inflexible, even) in the post-Laemmle years. The only exception to this that I can think of was Son of Frankenstein, which was U’s entry in the superproduction cycle of 1938-39 (stars on loan from other studios, spectacular production design, initial plans to shoot in Technicolor, etc), but that movie was really the last gasp of the A horror pic at the studio, I think.

And at 10:10 AM CST Lea Jacobs is back at the keyboard.

I guess Brad has the last word on The Black Cat. Nothing like doing the research.

Now about the Thin Man series. In the essay on film budgets at MGM that appeared a few years back, I recall that these films were in the “B” range for MGM (about $250,000). (See H. Mark Glancy, “MGM Film Grosses—1934-1948: The Eddie Mannix Ledger,” Historical Journal of Film, Radio and Television 12, 2, 1992: 127-144.) This is a lot of money relative to what other studios were spending on B films, of course, but all of MGM budget ranges were high relative to the other majors (the average MGM A was between $700,000 and $1 mil as I recall). So I agree that the Thin Man films are elegant and well dressed and don’t fit anyone’s conception of a B, but at least when considered from the perspective of film budget categories at MGM, wouldn’t these count as Bs? Or, put another way, what would you count as an MGM B?

Doug Gomery adds in re MGM B-pictures:

Nicholas Schenck was no great man, but he ran Loew’s/MGM from 1927 to 1954. To him the Thin Man series were Bs from his studio. Remember block booking? These simply made MGM a more attractive package. The question of A v. B is at its heart a budget decision and then a release one. The New York-based men, like Schenck, made those decisions.

Day 3: B Mania Subsides; some answers, more questions

8 February: Brad Schauer revisits Nick and Nora:

Real quick about the Thin Mans before I run to lecture: I know I was being a bit contentious when I said they weren’t Bs. Lea and Prof. Gomery are absolutely right that if you go by budget, they’re Bs…at least initially. But by the time we get to Another Thin Man (1939), the budget is up to $1.1 mil, only a couple of Gs less than Ninotchka. 1944’s Thin Man Goes Home is budgeted at $1.4 mil, only about $500K less than Meet Me in St. Louis (!).

Another reason they don’t seem like Bs to me is that they were consistently among the top grossers for MGM in the ’30s. But so were the Andy Hardys, you might argue, and they’re clearly Bs.

Except…from what I could tell from analyzing the distribution patterns of the ’35-’36 season (not done this morning, don’t worry), After the Thin Man played in major first run theaters, and hardly ever with a second feature until it hit the nabes (neighborhood theatres). It was distributed like a big deal A, and you can sense the exhibs’ excitement in the trade press that another Thin Man installment was coming out.

Finally, we can look at the running times. MGM’s Bs were sometimes longer than other studios, but the first sequel After the Thin Man is nearly two hours long. Compare that to MGM’s Sloan mysteries (Thin Man knock-offs), which clock in at 75 minutes each.

So, like The Black Cat, the Thin Man films seem an unusual case. The first installments may have been budgeted as Bs, but as the series caught on, it was treated like an A property, both in terms of production and distribution – compared to the Andy Hardy films, for instance, whose budgets remained quite low for the entire series.

Although I think the Hardy films were often exhibited as the top of a double feature, but that’s another story.

I kinda feel like lecturing on this stuff this morning instead of the continuity system, although I’m not sure the students will want to hear about distribution patterns at 8:30 a.m.

Lea Jacobs’ fingers fly over the keyboard a few moments later:

This is very interesting, Brad. I wonder if any of this could be correlated with William Powell and Myrna Loy’s salaries? That is, maybe the series made them stars (I am pretty certain that they were not prior to the first of the series). Higher budgets for later Thin Man films might have been a function, not only of more expensive settings and shooting practices, but also of MGM raising the stars’ pay.

Anyway, it might be worth looking at the publicity attached to the two stars over the course of the series and see if it increased and if it changed. I don’t know of any source that would tell you what they were paid (at least any source that can be trusted) although contracts might exist at AMPAS.

And then, of course, there is the question of whether or not the cutting rate went down over the course of the series…

This last remark refers to an email entry of my own, sent about the same time:

I have another idea about how to spot a B. It isn’t infallible, but it might serve as an index. I’m thinking Average Shot Length.

Oho, you think, here we go again. But hear me out.

Last night I watched THE DEVIL THUMBS A RIDE, a 62-minute RKO item from 1952, directed by Felix Feist. Laurence Tierney is the most recognizable name in it, and if you know him only from RESERVOIR DOGS, you might not recognize him. Good suspense, very few sets (lots of car driving with background process plates), familiar character actors wandering in to do a bit part (including Harry Shannon, aka Charles Foster Kane’s father). A surprisingly violent twist at one point. Even the title tells you you’re watching a B.

And 6.0 second ASL.

We found in our Hollywood book [The Classical Hollywood Cinema], and pretty reliably since, that during the 1930s-1950s the Hwood norms ranged from 8-11 seconds per shot. But those samples were drawn, I increasingly realize, from mostly A pix, because in the vast initial filmography we compiled, what we found in archives tended to be A pix. Only William K. Everson had a substantial collection of B titles on our first list, more even than the Library of Congress.

So maybe Bs tend to be cut faster? Here are some other ASLs from the 1930s, from B or B+ items: Murder by an Aristocrat, 6.3 seconds; Nancy Drew and the Hidden Staircase, 6.8; Indianapolis Speedway, 5 seconds; Tarzan the Ape Man, 6.6 seconds; Tarzan Finds a Son, 3.6 seconds!

From the 1940s: Parole Fixer, 6.6 seconds; Chain Lightning, 6.3; Framed, 6.3.

Now this mini-sample has skewing problems of its own–lots of mystery and action pictures. We’d need to test it with other genres. Can there be fast-cut musicals? (Actually, yes; Footlight Parade.) Comedies? (Yeah, Duck Soup.) Melodramas? (Yep, Mr. Skeffington.) Still, I don’t have enough from any genres to say much of substance. As for our two big horror examples, The Black Cat falls in the A-picture range (8.5 seconds), while The Raven is much faster cut (5.7 seconds).

And what about the real Bs–the Westerns from Monogram et al? Plenty of them play on TCM and we have tons sitting in the Wisconsin Center for Theater Research, but I confess to having watched only a handful and never counted shots. Also, films with lots of stock footage (travel, racetracks, jungle animals, etc.) tend to be cut faster…and we know that Bs use lots of stock footage.

Interestingly, of major directors I’ve sampled, Hitchcock’s ASLs come closest to the ‘B’ touch. Selznick famously told Hitchcock to slow down the pace because his British films were too “cutty”; was there an unspoken belief that fast cutting was a little downmarket if you were making A pictures? Hitchcock sometimes cut fairly fast (until Rope and Under Capricorn, of course): 6.4 seconds for Lifeboat (on right), 7.3 for The Paradine Case, 6.8 for Notorious.

ASL can’t be an infallible detector because there are some Bs with ordinary ASLs, and a few with longish ones. Detour clocks in with an unusually lengthy 14.3 second ASL. Joseph H. Lewis’ The Big Combo (1954), made for Allied Artists (the revamped Monogram), boasts an ASL of 14.6 seconds and has many single-shot sequences (though given its cast and technical credits, it’s arguably a B+). Still, most marathon ASLs seem to come in A pix by Minnelli, Preminger, Wilder, and their peers.

What makes this stuff interesting is a long-standing assumption that because of short shooting schedules, B films couldn’t afford many camera setups. I think there’s an unspoken belief that directors used longer takes to get more footage per day. The shot length averages suggest the opposite: B films can use lots of shots, and a surprising variety of setups.

This may also suggest a difference between A studios making B pictures and Poverty Row studios making only B pictures. Again, my sample is slanted toward the former. Nevertheless, although faster than normal cutting isn’t a necessary condition of a studio-era B picture, it may be a symptom of one. If other indicators point toward a B, and you’ve got an ASL of less than 7 seconds, that could strengthen the case.

Scott Higgins of Wesleyan University raises a new question about my ASLs:

Fascinating. Are shot scales different as well? Might editing compensate for cheaper mise-en-scene? In any case, this is good evidence that staging takes time!

Coming full circle

On 8 February, at 8:00 CST, Paul Ramaeker, who started it all two days earlier, writes:

Wow! Thanks to everyone for their input on this; now I just have to sort through everyone’s arguments and make a judgment call (given the degree of controversy over the question). I have to say, though I have now been convinced to use Detour as one of my screenings for that week, so as to have an example of Poverty Row, it would seem that either Black Cat or Zombie would work (as well as a Moto, which I hadn’t thought of at first), not least because there is some element of ambiguity in both cases that would be fodder for discussion.

I have to say, though, I think the reminders about the status of the Little 3, as well as the budgetary info, are kinda persuasive in the case of The Black Cat. And while I’d hate to lose Zombie, I can see some value in screening two films at different production levels by the same director, Ulmer in this case. There may well be such a thing as too much Ulmer, but if anyone could possibly object to a Black Cat/Detour double bill, they’d have to be kicked out of the class.

Cheers to all!

Weekly colloquium meeting of the Film area, UW–Madison

Three Kings (1999).

DB here:

Why, asks Sharon Waxman in the New York Times, have the much-touted directors of the 1990s slowed their output so drastically? Kimberly Peirce released Boys Don’t Cry in 1999; her second film, Stop-Loss, will come out this spring. Darren Aronofsky followed Requiem for a Dream (2000) with The Fountain, which hit screens last fall. Paul Thomas Anderson’s Punch-Drunk Love is over four years old. David O. Russell, Spike Jonze, David Fincher, Baz Luhrmann, and several others of their generation have, Waxman points out, “taken long hiatuses before stepping back up to the plate.”

Immediately, exceptions spring to mind. Some filmmakers who built their careers in the 90s are pretty prolific. Soderbergh is the prime instance; he sometimes releases two movies a year. Christopher Nolan has given us several one-two punches: Memento in 2000 and Insomnia in 2002, Batman Begins in 2005 and The Prestige in 2006. James Mangold is now doing postproduction on 3:10 to Yuma, his seventh movie since 1995. Kent Jones reminds me that Richard Linklater has finished twelve features in under 16 years!

Still, the slow pace of some heralded filmmakers is noteworthy. Waxman’s explanations, culled from interviews with Hollywood cognoscenti, intrigue me. Probably no one explanation will provide the answer, but it’s worth thinking about the many forces at work. I’ll run through Waxman’s five main points, commenting on each. Then I’ll toss in a few of my own.

1. Filmmakers undergo closer scrutiny and quicker judgments than at earlier times. Critics, audiences, and studios pounce on every failure, and with investments becoming more precarious, a single weak showing can push the director down the list.

Seems plausible to me, given the dumping of Shyamalan after Lady in the Water. Shyamalan is ambitious in his storytelling aims, trying to turn genre movies into art movies/ event movies à la Kubrick. Unlike Kubrick, he’s not winning a secure place as a person you want to be in business with. Strange as it sounds, a director who has earned over a billion dollars at the global box office is making the rounds trying to sell his newest idea.

2. Filmmakers are pressured to write lucrative scripts rather than direct questionable projects, or to direct sure-fire franchise hits (e.g., Bryan Singer and Superman and X-Men).

Partly true. But a producer friend commented to me that a lot of indie filmmakers whom he meets sincerely want to direct big films. Bryan Singer, who admires Spielberg, hasn’t made a secret of his desire to be a mainstream filmmaker. Aronofsky was long involved with Frank Miller on a new Batman, and Karyn Kusama moved from Girlfight (2000) to Aeon Flux (2005).

3. An overindulgent studio culture lacks strong executives who would challenge precocious filmmakers to extend themselves.

Put aside the fact that this explanation is somewhat opposite to the previous one. It’s hard to claim that today’s executives are too complaisant; surely one reason for the delays in output is resistance from the studios’ to directors’ ideas. If executives might be reluctant to derail a project, certainly stars are willing to do so. Once a picture enters production, however, it is more difficult for today’s executives to curtail the pricey directors to the extent that classic studio-era moguls could. The director’s demand for final cut, for instance, is still a powerful chip in the game.

4. The 90s directors might not be capable of dealing with the big issues of a post-9/11 world. Waxman writes: “Perhaps Quentin Tarantino, child of the video culture, feels at a loss when faced with the war in Iraq and global terrorism.”

It might be too early, though, for filmmakers to come to an initial understanding of this ongoing crisis. The major films treating Vietnam appeared some years after we pulled out: Twilight’s Last Gleaming, Coming Home, The Deer Hunter, Apocalypse Now, and so on. Moreover, not all films need to deal with big issues, at least directly. What aspects of American politics did Pulp Fiction and Memento address?

5. There’s no shared creative community, in which filmmakers help and compete with one another. Three currently successful directors from Mexico, Alejandro Gonzalez Inarritu, Guillermo del Toro, and Alfonso Cuaron exemplify how a cadre of friends can offer frank criticism and spur one another on.

Oddly enough, James Mottram’s book The Sundance Kids: How the Mavericks Took Back Hollywood maintains that just this sort of community exists among several 90s directors. The book opens with a meeting of the Pizza Knights, a cadre of young filmmakers who gather every month to watch 70s classics. The group includes Fincher, Jonze, Anderson, Peirce, and Payne (p. xv)—the very directors whom Waxman lists as surprisingly unproductive. They may not bond with older directors, but according to Mottram they constitute a pretty tight group.

Some other possibilities strike me.

*Maybe this particular batch of directors is just an easygoing demographic. Tarantino took his time moving from Jackie Brown (1997) to Kill Bill: Volume 1 (2003). The Virgin Suicides came out in 1999; does Lost in Translation (2003) look like a movie it took four years to make? They don’t call it Gen X for nothing.

*We should consider the possibility of burnout. Dwight Macdonald once remarked that the stress of making one film is much more intense than painting a picture or even writing a novel. It’s deeply exhausting on many levels. MacDonald speculated that across their careers filmmakers are likely to slow down or burn out or just make weaker films. We can all think of exceptions (Manoel de Oliveira is still turning out extraordinary films at age 98), but filmmaking does require a lot of energy. This might be especially the case if a director achieves early success, because the demands of each new project can escalate before the director finds her or his comfort level.

*Making just one film takes a long time. Aronofsky’s years of effort to produce The Fountain are well-known, as are Luhrmann’s problems with a life of Alexander the Great. Even a midrange project might be years in preparation before it finds backing. Once the project is approved, there can be months of preproduction, several months of shooting, and over a year of editing. To launch any big film, the director and stars will be meeting the press, traveling to foreign markets for promotional events, and preparing the DVD supplements. A lot of this will be happening just before or soon after the film’s release, slowing progress on the next project. The avalanche of such demands can only increase your respect for the stamina and multitasking abilities of Spielberg and Soderbergh.

Hong Kong and Japanese directors can be more prolific because the industry is more small-scale and there isn’t the same demand to promote the film afterward. Johnnie To turns out two films a year, Miike Takeshi more than that. They get to develop a body of work that, despite its ups and downs, has a texture lacking in one- or two- or three-shot wonders.

*The market has consolidated. An earlier wave of indie directors like John Sayles, Spike Lee, Gus Van Sant, Oliver Stone, and the Coens faced a fairly diverse marketplace. Their films benefited from the emergence of home video, overseas television outlets, mini-majors, and small but fairly well-funded distributors. They quickly built up individual identities–brands, if you like–that still give them some clout with studios and make them more productive than the group Waxman profiles. Although there are many distributors on today’s landscape, most are tiny. The younger indie auteurs, I think, face a more homogeneous system, with studios and their boutique divisions controlling a larger share of funding and more distribution outlets. There are fewer cozy niches for small, quick projects.

*Finally, there’s critics’ hype. Perhaps too much was expected of these rather untried directors. If you’re called a genius on your first or second outing, how can you top that? Consider these heroic descriptions:

With their films, the rebels of the 1990s shattered the status quo, set new boundaries in the art of moviemaking, and managed to bend the risk-averse studio structure to their will. They created a new cinematic language, recast audience expectations, and surprised us—and one another.

Quentin Tarantino, the rabble-rousing writer-director of Reservoir Dogs and Pulp Fiction . . . very early in the decade broke every rule in moviedom.

The movies of the new rebel auteurs . . . played with structure, wreaked havoc with traditional narrative form, fiddled with the film stock, and ushered in the whiplash editing style true to a generation of video game children.

In the perspective of film history, these claims are sheer nonsense. (I try to show why in The Way Hollywood Tells It.) They aren’t good prophecy either. I ♥ Huckabees and The Life Aquatic with Steve Zissou didn’t exactly bend the studios to their directors’ will. In any event, such guff overheats the creative climate. Filmmakers aren’t granted a more gradual and modest exploration of their strengths and limits. When they fail, they may fail spectacularly.

By the way: the author of the souped-up passages I just quoted? None other than Sharon Waxman. (1)

(1) Sharon Waxman, Rebels on the Backlot: Six Maverick Directors and How They Conquered the Hollywood Studio System (New York: HarperCollins, 2005), x-xi.

PS Monday: Based on some intriguing box-office data, Karina Longworth gives a sharper-tongued rebuke to Waxman in her lively post here.

Kristin here—

Back in my December 10, 2006, entry, I discussed some reasons why CGI animated features often seem better than their live-action competition.

In passing I mentioned that industry news sources were discussing whether there were too many CGI films made last year. “Studio executives and commentators continue to debate whether there are now too many CGI films coming out. Indeed, the November 24 issue of Screen International says, ‘Much has been made this year of the seeming over-saturation of studios/computer-generated titles, with critics and analysts pointing to growing movie-goer apathy.’”

I realize that industry pundits have to have something to write about at year’s end. Unlike the critics, they don’t have the ten-best lists and who-will-win-the-Oscar options, so they assess box-office trends. One year indies suddenly are in, the next year the big sequels have surged back, and the next year the indies are back. To read the trade papers, one would think that trends come in neat one-year cycles. Maybe studio executives plan their upcoming films according to these supposed trends, but films being greenlit now will only appear years in the future. By then the cycles will have turned over and over.

The “too many toons” issue looks to me like a tempest in a teapot. If you look at the various box-office lists for 2006, CGI animation did better proportionately than live-action films did.

Let’s start at the bottom. The December 25-31, 2006 issue of Variety ran Nicole LaPorte’s “2006: H’w’d diagnoses its duds.” (I’d link to the online version, but it seems inexplicably to have disappeared from Variety.com.) There she talked about the 10 biggest failures of the year. Despite the title, the diagnosis and choice of films was done not by studio employees but by an “inhouse Variety poll.” To be included, films had to be relatively big-budget items that could plausibly have been hits on the basis of the track records of their directors, stars, or source material. (e.g., Lady in the Water, Poseidon, A Good Year).

One animated feature made the list: Flushed Away. I have already expressed my liking for this film and made some suggestions about why it undeservedly failed. Presumably it is a coincidence that DreamWorks’ head of marketing is leaving the company to set up on her own. She had presided over many hits for DreamWorks, and her new firm will continue to work with its releases. Still, the Variety story announcing the move refers to the lackluster performance of Flags of Our Fathers but does not mention Flushed Away or earlier Aardman films.

OK, so one of ten flops as designated by Variety staff members was a CGI feature. Nine of them are live-action films.

Now let’s go to the top of the list. The ten highest domestic box-office grossers in 2006 included four CGI hits: Cars, #2, Ice Age: The Meltdown, #7, Happy Feet, #8, and Over the Hedge, #10. On the worldwide chart, these four films rank high as well: Ice Age: The Meltdown, #3, Cars, #5, Happy Feet, #10, and Over the Hedge, #11. In the domestic market, 6 other toons make the top 100. So, 4 out of 10 toons are in the top ten, while 6 out of 90 live-action films make that short-list. I’m no math whiz, but that looks like 40% versus 6.6% to me.

Of course, as I pointed out back in the infancy of this blog, grosses aren’t the best measure of success. How much a film cost obviously determines how profitable it will be. Casino Royale, the #9 domestic box-office pull in 2006, took in $164 million—it is unanimously hailed as a hit, but it cost a reported $150 million to make. There’s also the factor of “prints and advertising”: how much it costs to order thousands of copies of a film and how much is put into the various forms of publicity. As I noted, P & A costs are seldom announced.

Recently, however, Kagan, a company with access to proprietary industry figures, put out its list of the 10 most profitable films of 2006. (Only films that “open wide” are included. That used to mean something like 500 or 600 theaters, but as more films come out on thousands of screens, the term has become pretty vague.) Kagan does factor in P & A expenditures alongside the filmmaking budget to determine a figure for a film’s total costs. It also has a formula to calculate the total income from all major forms of distribution: not just theatrical box-office, but DVD and the various other video and TV income for a film. The result is about as accurate a notion of profitability as we outside the industry are likely to get.

Going by Kagan’s reasonably reliable profitability figures, how do animated features stack up? We all know that CGI is expensive. A live-action feature that depends very heavily on computer trickery might spend as much as half its budget on special effects.

Surprisingly, CGI animation can be profitable. Kagan pronounced Ice Age: The Meltdown the most profitable film of 2006. With total production, marketing, and other direct costs of $256.4 million and an estimated $1.05 billion worldwide gross from all distribution channels, the proportion words out to 4.11 on the “Kagan Profitability Index.” (A film generally is assumed to be profitable if it achieves a KPI rating of 1.75 or more.)

Three other animated films made the top ten on the Kagan KPI list: Cars was the 8^th most profitable film, Over the Hedge the 9^th, and Happy Feet the 10^th. These figures are all the more remarkable when one considers that a high proportion of tickets sold for animated films tend to be at the lower children’s admission prices.

The real question isn’t really whether there are too many animated features coming out. It’s actually how large the G and PG markets are. Live-action films come in all ratings, so they are not all competing with each other. R-rated horror films compete with other edgy teen-oriented movies but not with family-friendly holiday movies. Toons tend to compete with each other, but they also compete with G and PG live-action films. Flushed Away was not done in because it opened on the same weekend as another CGI toon. It presumably sank partly because it was released on the same day as The Santa Clause 3.

In 2006, live-action films for children didn’t do as well among domestic grossers as animated ones did. Night at the Museum was #5 with $205 million, but the next highest film of this type, The Santa Clause 3, took in $84 million to end up at #22.

Bottom line—and that’s what we are talking about here—there doesn’t seem to be a glut of animated films so far. Let’s see what Shrek 3 and the other CGI toons of 2007 lead the pundits to diagnose a year from now.