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I’ve enjoyed Steven Levy’s technology books since Insanely Great, his (highly favorable) history of Apple. His newest one, The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness is a smooth ride, letting us in on the creation of the gadget, the rising power of iTunes, and the mesmerizing mystery of iPodolatry. I learn from Levy that people dress up their iPods, mourn their passing when the batteries die, and use them to meet strangers.

I was dimly aware of this last winter. I was sitting in my office and saw a young guy in the hall outside waiting for a class to start. He was watching a video on his pod and two young women came up to him. “Oooh, is that a fifth-generation iPod?” He showed it to them, and soon going out for coffee with them took precedence over going to class.

iPods invaded our house in two waves. Kristin goes to an Egyptian dig site in Amarna every year, mostly to work on registering statuary fragments, and as soon as she learned of Steve Jobs’ latest brain child, she wanted one. Now she could listen to her favorite music while standing for hours at a work table. I gave her a first-gen iPod for Christmas, and our computer assistant Brad Schauer helped her load it up with Handel, Mozart, and Vivaldi, mostly operas. She’s taken it over with her on every trip since.

I had no interest in listening to music as I moved through the world. I had tried a DiscMan long ago, but I didn’t like feeling insulated from the sounds around me. During travel, especially plane trips, I read. But when the video iPod came along, I thought that it had possibilities, so last winter I got one, the big mama with lots of GB.

By having Brad load Kristin’s baby, I now realize, I missed part of the fun: picking out what you’ll put on and arranging items into playlists. I also met with frustration. I hadn’t realized the dominance of pop music as a paradigm for all music until I bumped into iTunes. Of course it had no trouble with my boomer tracks (Burt Bacharach, the Drifters, Sam Cooke, etc.). But the program didn’t like art music. It chopped up operas so that little gaps appeared between tracks that should flow seamlessly, and it couldn’t read my old and obscure CDs. At one point, iTunes decided that all my Sibelius symphonies should be arranged by movement, so it grouped together seven first movements, seven second movements, and so on.

Reinstalling and upgrading the program, as well as setting up playlists, eventually solved these problems. Now my Mahler plays seamlessly and my Björk has the right pauses between songs. I still listen more seldom than most podders; not when walking around the world, mostly just in airports or in hotel rooms. More enticing has been the video function.

I’m a purist about moving images. I like movies on big screens, and grudgingly accept watching them on a tv monitor for convenience. I don’t much care for the look of images in home theatres; a lot of people, having invested so much in these behemoths, seem unable to see how mushy and artifact-ridden their systems are. (When I complained to a friend, he responded: “I like video artifacts the way you like grain.”) I often use a TV or computer monitor to study a film, but I very seldom watch a movie for the first time on a computer or other tiny display.

But my video iPod…well, I don’t love it or worship it, but I do admire and respect it and like to hang around with it.

Part of the attraction is, as Levy talks about at length, is the cool mystique of it. It is a good object. Its subtle heft and operating ease make it a pleasure to fondle. Then too, the very idea of it is entrancing. How can something so small store so many things that matter so much to us? But there’s another factor at work in the video iteration. I think that iPods also make the film viewing experience intimate in a way that other media don’t.

Levy talks about how Sony erred when it built two earphone jacks into the first Walkman. Morita believed that people would want to share the music with a friend. Wrong. Levy points out that it was all about privacy, about enclosing you in a bubble cut off from social interaction. Likewise, nobody can really watch your video iPod with you. It’s a little world addressed to you alone.

iPod version 0.0

In some ways we’re going through a period in which our audio-visual media are looking back to earlier forms. With multiplexes and Imax, big screens and 3-D presentations have returned in force; you’d think it was 1953 again. Similarly, the iPod rediscovers the Kinetoscope, Edison’s early peephole film system. Most were silent, but some were equipped with sync sound. You plugged in earphones, peered through a slot, and cranked a long film loop through. It was an arcade attraction without much of a future; large-scale success came to the system that projected images for a crowd. Now, however, we can have a portable Kinetoscope, and the fact that it’s at our command (stop, go back, skip over, shuffle) probably makes it all the more mesmerizing.

For the most part, I don’t watch fiction films on my iPod. I watch documentaries, most repetitively Adam Curtis’s The Power of Nightmares, one of the great docs of recent years. I don’t watch TV at home, but I catch up with shows like The Shield and The Wire via my iPod. I watch some YouTube clips, especially the Two Chinese Students (aka Back Dorm Boys), which always give me a lift.

But I confess I’ve also put on films that work, for me, like favorite music. These are films I know well and love to look at in idle moments. I play the reconstruction of Eisenstein’s Bezhin Lug, with stirring Prokofiev audio extracts; Les demoiselles de Rochefort; Feuillade’s Fantomas; Akerman’s Golden 80s; Lang’s Spies; episodes of Twin Peaks. Except for the Demy, all fit nicely in the 3×4 window. All lift my spirits.

Cooler people download Lost or store their pictures or swap playlists with others, but my needs are more prosaic. This digital version of peephole cinema supplies me with comfort food.

Kristin here—

Our friend Brian Rose kindly send us a recent article from the Wall Street Journal, Joe Morgenstern’s “Set the DVD Player to ‘Random’” (28 October 2006, p. 10; the WSJ website is by subscription and wouldn’t let me link to the article). In it Morgenstern claims that iPods playing songs in random order, video games offering constant choice, multi-tasking, and all the supposedly distractive aspects of modern life are wrecking movie logic. The latest evidence? A new release called The Onyx Project, an inexpensively produced interactive movie starring David Strathairn that allows its viewer to wander through the narrative in random order.

According to Morgenstern, The Onyx Project is just further indication that “The entire entertainment industry is beset by fragmentation, both economic and perceptual. Kids who used to turn out for movies every weekend now devote themselves to videogaming, instant messaging, MySpacing and YouTubeing, sometimes simultaneously, while movie executives, pacing studio corridors, worry rightly that they no longer understand how kids’ minds work.” (Haven’t studio execs always paced and worried about how to understand spectators’ minds?)

Morgenstern even cites Pauline Kael’s essay, “Are Movies Going to Pieces?” where she cited the “creeping Marienbadism” in modern cinema. If only! Yes, I can just see today’s teenagers lamenting the fact that Last Year at Marienbad is out of print on DVD and searching eBay for it. Morgenstern simultaneously cites Marienbad as having brought fragmentation into the movies and praises such art films as Breathless, L’Avventura, and Caché, as well as sophisticated Hollywood storytelling in The Matrix and The Godfather Part II. But again, if fragmentation is what kids want, why aren’t they watching Caché?

It’s hard to know where to begin.

For a start, the makers of The Onyx Project declare on its website, “But NAVworlds are not movies.” (NAV stands for “Non-Linear Arrayed Video.”) Further, “They are not ‘interactive movies.’” The site compares these NAVworlds, quite logically, to videogames, but there’s a difference: “Video games present worlds. We love video games. But video games are programmed. NAVworlds are written, directed, acted and edited.” It’s a subtle distinction, but the point is, The Onyx Project is probably closer to a game than a movie. The fact that it is available only as a piece of software playable in computers but not in DVD players should be a clue.

But whatever we call The Onyx Project, is it really totally fragmented? Richard Siklos’ more temperate New York Times review, “In This Movie, the Audience Picks the Scene” (2 October 2006) points out that The Onyx Project retains some of the traits of a Hollywood narrative. “One idea behind the venture,” he declares, “is that no two viewers may see the movie unfold in the same way, yet its basic facts, characters and message will permeate the experience.

Sounds like a type of unity to me. Moreover, “The mystery at the center of the story is not revealed until the end.” Suspense and curiosity are maintained, controlled not by the viewer/player but the makers.

Let’s go back to that “The entire entertainment industry is beset by fragmentation” claim. One of the reasons that The Onyx Project is creating a little stir is that it is so atypical. These kinds of experiments in time shifting are often used specifically for mysteries, traditionally the genre where the story starts the latest in the action and then backtracks for the final reveal. Think Memento, The Usual Suspects, or any of the neo-noir follow-ups to Pulp Fiction.

In 1985 when Hollywood attempted to introduce a mild form of forking-paths storytelling into theatrical filmmaking, they chose Clue, not only a mystery but a game. Then viewers simply saw one of three possible endings. Presumably the spectator was supposed to be intrigued by this gimmick and see the film three times. Few proved willing to sit through it even once, and the film flopped. Naturally all three endings were included in the video release, giving the viewer a mild dose of interactivity. Now the technology has caught up to make this approach far more sophisticated and intriguing.

More important, though, is the fact that most movies that young people see in theaters are not fragments or shuffled in challenging ways. Pirates of the Caribbean: Dead Man’s Chest may have been too long, but its cause-effect flow wasn’t fragmented, and it has earned over a billion dollars worldwide. Look at the most popular and/or lauded films of the past decade: Titanic, The Lord of the Rings, The Chronicles of Narnia, A Beautiful Mind, Spider-Man, Finding Nemo … the list could go on and on. These films are linear and causally tight for the most part, and when something is unclear, it’s a mistake, not a deliberate strategy. Even The Sixth Sense (another mystery of sorts) is easy to follow, and the twist, though genuinely surprising for most, is not baffling. A truly fragmented narrative is hard to find, in part because these sorts of films appeal to a very broad audience and have to be comprehensible if they are to succeed.

It’s easy to link the coincidence of the invention of gadgets like iPods with the trend toward Memento-like trickiness. As usually happens if one looks closely, though, complex narratives of this sort predate modern forms of interactivity. Even apart from the art cinema (whose main audiences from the end of World War II well into the 1970s and 1980s contained a large number of college students and graduates), there are Hollywood films that play with time in pretty sophisticated ways. In the 1940s there were the films noir, like Double Indemnity and The Locket, the latter with its flashbacks nested like matrioshki dolls. Later on but still in the pre-iPod era, there were playful films like Groundhog Day (1993) and Pleasantville (1998). MTV and the 1970s generation of American auteurs brought up on art cinema probably had more impact on story-telling than the iPod and similar devices have.

Moreover, even in traditional arts where interactivity would seem highly unlikely, one can find occasional works that offer choices. The Choose Your Own Adventure series of children’s books (1979 to the present) include numerous options about how to proceed. (Greg Lord offers an analysis of one of the books.)

Besides all that, the shuffle feature on iPods is usually used for songs, which are short, self-contained artworks. I doubt that people watching old episodes of Moonlighting on their video iPods skip among chapters randomly.

One thing most people tend to forget (if they ever knew it) is that in pre-television days, when movie theaters were a lot fuller than they tend to be now, there were continuous screenings. That meant the times when the screenings would start were not typically given in ads, and people just went to the theater, often standing in line until a seat became available. A lot of people ended up coming in in the middle of the feature and just sat through until they got to that point again. They didn’t seem to be much bothered by the fact that the film was “fragmented” in a random way. (In Storytelling in the New Hollywood I argue that comprehension was aided by a considerable redundancy in the flow of narrative information. David picks up on that idea in The Way Hollywood Tells It.) Notably, among the first theaters to list start times and sell reserved seats were early art houses, presumably because the more challenging films shown there were less easy to grasp unless seen beginning to end.

If The Onyx Project succeeds, it may usher in a new storytelling medium somewhere between films and videogames. If not, it will be the Clue of its day. Either way, most filmmakers in Hollywood and elsewhere will continue to try and make movies with stories that people can easily follow.